1. As Non-commercial speech
Billboards As
Non-commercial speech

2. Overview Outdoor advertising is recognized as a medium of “speech”
Billboards deliver commercial and non-commercial messages
Non-commercial: paid and un-paid

3. Non-commercial
Paid

4. Non-commercial Political (candidates, parties, causes)
Increasing segment of total
Fragmentation of broadcast

5. The David Scott story

6. Senator Barbara Mikulski

7. Group Affecting Election

8. Public Health

9. Donated Space $400 million a year Ad Council partner
Longstanding tradition

10. Ad Council
$100 million
2006:
Preparedness
Global Warming
Clean Oceans

11. No. 1 with Red Cross

12. NAACP Recruitment
Membership up

13. Promoting Values
“Pass It On”

14. Helping Police Old idea Revived in Kansas City
John Walsh using billboards

15. America’s Most Wanted

16. Concept Spreading

17. Fighting Crime Amber Alert Florida experience
Opportunity with digital billboards

18. Fighting Crime
Why it works
Repeat exposure
Anonymous

19. Conclusion
Billboards are significant platform for non-commercial speech

20. Conclusion
Our legal system recognizes billboards as a form of speech

21. Conclusion
The importance of non-commercial speech on billboards increases, as other media fragment and as people spend more time outside their homes.