1. Tuesday
Chapter 6 together
Create “camp” brochure

2. Advancing the Cause
Chapter 6

3. Albert Pujols Video

4. On your sheet: What is a foundation?
Organization that is established to maintain, assist, or finance other institutions or programs that are of an educational, charitable, or social nature.

5. Camps Why do young people participate in camps in the summer?
Develop skills
Interested—no time during school
If hosted by celebrity, they think they can “get their foot in the door”
Why do parents like them?
Personal lesson with superstar
Location
Get rid of kids for the week?????

6. Camp Expectations What can families reasonably expect?
Will the camper actually work with Superstar at camp?
Superstar may only give a short welcome speech or only work with advanced campers.
Superstar may not even be there at all! Only agreed to endorse the camp

7. Location Is it just a spot to drop kids off while at work
Convenient and close to home
Learn the basics of the sport in an unthreatening environment
Or to learn advanced skills from top athletes
Some adults will fly their child across the country to get this experience.
Should keep in mind
Campers safety, adequate facilities, well-trained coaches or councelors
Childs comfort

8. What would draw more attendance to the camp?
Your ideas…

9. Ways to enhance camp’s potential to be successful…
Strong promotional campaign:
Involvement of athletes
Testimonials
Strong media coverage

10. Things a camp can do to advertise services…
Variety of media and methods:
Radio announcements
Local TV ads
Contests
Press releases
Interviews
Giveaways (t-shirts, sunglasses, etc. w/ sponsors)
Community appearance

11. Difference b/w camp and clinic…
Shorter time frame
Concentrate on 1-2 skills
Introduce a sport to beginners
Lower costs
Another name would be a “workshop”

12. Targeted advertising…
Magazines & E-zine
Read by enthusiasts
Greater audience
Need greater lead time for magazines
Mailings & Brochures
Direct mail—expensive; but, sent to researched group of customers—more success

13. Back Side…
Create a camp ON YOUR OWN
Use the class period to finish

14. Tuesday—Create “camp” brochure Make it good—put some time & thought into it
Type of Camp
Location
PRICE
What do you provide?
Meals included?
Need to bring equipment?
Sponsors should be listed somewhere (if you have any)
Should include AT LEAST:
Name of Camp
Dates
Times
What will they learn?
Testimonial(s)
Other important information
Age groups
Sample day?

15. Camp Examples http://www.lebronjameskingsacademy.com