1. Although Affluent Homes Are More Likely To Own a DVR, The Majority Of Their Viewing Is Enjoyed Live, Just Like In The Average Household
Despite having the means to ‘customize’ their viewing Affluents watch the majority of their TV live.
% Time Spent With Live TV v. Timeshifted
VAB: GOOD FORTUNE
Source: Nielsen Ratings Analysis Time Period Report- Playback Time Period: Live | TV | Linear with VOD( Live|TV|Linear with VOD ), Playback Only within 7 Days | TV | Linear with VOD( Playback Only within 7 Days|TV|Linear with VOD ), Measurement Interval: 09/25/ /31/2017; Affluent defined as Adults 18+ & HHI $100k+, Moderate Affluents defined as HHI $100k-$200k, Ultra Affluent defined as HHI $200k+