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Masthead Anchoring Image

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Presentation on theme: "Masthead Anchoring Image"— Presentation transcript:

1 Masthead Anchoring Image
Secondary Leads Masthead Superimposition of Anchoring Image Over Masthead Cover lines Cover lines Anchoring Image Cover lines Cover lines Main Cover line Bar code and date line Promotions, hyperlinks, colour scheme, fonts

2 FRENCH MONTANA BLADE RUNNER 2049 LONDON FASHION WEEK INTRODUCING…THEGUIDE L A P E L NEW! BRITAIN’S LEADING FASHION MAGAZINE ECONOMY SHOPPING What to buy on a shoe-string STYLE REMIX Vintage buys, downtown hangouts and thriftstore tips THE GOLDEN TICKET Shopping vouchers for the best buys from all your favourite high-street brands MEET THE STARS Competition for backstage tickets to see Drake live YSL’S NEW RANGE Yves St-Laurent are back with their new collection. Be the first to set the trend. WE ❤ MALUMA! An exclusive interview with the man of the hour SOCIAL MEDIA #lapelscene @lapelzine ISSUE 1 // OCTOBER 2017 £3.50 UK $4.99 US €4.50 EU

3 L A P E L 13 19 08 26 33 41 52 58 47 63 CONTENTS EDITORIAL
SOCIAL MEDIA @lapelzine CONTENTS #lapelscene 13 YSL’S NEW RANGE Yves St-Laurent are back with their new collection. Be the first to set the trend. 19 THE GOLDEN TICKET Shopping vouchers for the best buys from all your favourite high-street brands 08 26 CAREER AS A FASHION BUYER What does it take to become a professional shopper? E C O N O M Y S H O P P I N G The best outlets for the affordable, high quality clothing 33 MAKE UP & SKIN TONE A specialist gives a unique guide on what make-up to wear depending on skin tone 41 STYLE REMIX Vintage buys, downtown hangouts and thriftstore tips 52 WHEN STELLA MET KANYE Stella McCartney sizes up Kanye’s style and talks about him and Kim 58 47 MEET THE STARS Competition for backstage tickets to see Drake live 63 FEATURE: MALUMA An exclusive interview with the man of the hour L O N D O N F A S H I O N W E E K The new trends, the designer labels and high-street alternatives Naomi Vine In this magazine, we hope to bridge the gap between designer label fashion and high street stores. We act as the missing link to connect styles to affordable options which the average consumer can afford. There is no reason why money should price out a fashion enthusiast. VICE PRESIDENT ADVERTISING Miles Stone VICE PRESIDENT DESIGN Gerard Hollins MARKETING MANAGER John Smith COMMUNICATION MANAGER Fiona Dawes EDITORIAL DIRECTOR Michelle Gardner ART DIRECTOR Seamus Kilne PRODUCTION MANAGER Pauline Gibbons PROJECTS CO-ORDINATOR Natalie Matkins COPY EDITORS Coren Raymond PRODUCTION ASSISTANT Kyle Reese EDITORIAL

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