1. 1st Impressions in the Digital Age
Presented by:
Megan RoberTson, Ph.D.
Nextrio

2. Plan for our time together
Importance of a 1st impression
Today’s workforce and perspective
How we make a 1st impression
Social media and the generations
Why does it matter?
Tips and Tricks
Stay safe!

3. Importance of the 1st impression
Opinion is formed by what is seen or heard
Appearance, body language, demeanor, dress, mannerisms
Opportunity to create a feeling of trust or warmth
Establishes respect or feeling that one is competent
Difficult to undo, if negative

4. The workforce today Baby Boomers (born 1946 – 1964) Gen X
(born 1965 – late 70s/early 80s)
Millennials
(born early 80s – early 2000s)

5. Different perspectives
Millennials
Thrive on teamwork & collaboration
Flexibility
Continuous positive feedback
Work/life balance
Tech savvy
Baby Boomers
Individualistic
Patience
Commitment to detail and follow through
Face-to-face communication
Value first impressions

6. It used to be just this easy!

7. There’s a little more to it today…

8. Some of the common apps/channels

9. Workplace productivity

10. Social media & the generations
Baby Boomers & Gen X
Drawn to the channels by family/friend connection (Facebook), or interest (Pinterest), or if actively in career (LinkedIn)
Research and information gathering
Engage with friends through sites
Gen X & Millennials
Engage through many more, continuously new social media channels
Post first, ask questions later
Meet friends through sites

11. Why does this matter? Understand why we each use social media
Learn how our usage can give a leading 1st impression
Identify ways to be smart when on the Internet
Create the 1st impression you want to share
Know the impact in the workplace
Stay secure with your information

12. Data triangulation/aggregation
Different sources of information to profile
Photos
Nothing is ever permanently “deleted”
Footprint of where you visit & what you like
Where you live & your contact information

13. Some things are better left unsaid

14. Steps to take

15. Tips… Pick the right profile picture.
A smile is worth a thousand words.
No typos.
Complete your information.
Consider a pseudonym.

16. …Tricks “Private” for privacy. Grandmother approved posting.
Remove photo/info or drown out results.
Delete Me (
No “PWI”.

18. Safety 1st…. Use unique passwords. Change password frequently.
Use complex passwords..
Review security rules updates.
Verify “public” vs “private” on social media.

19. …Safety 2nd Enable two-factor authentication.
Log in directly to portal.
Pause…before posting with your location.
You can say “no”.
Careful clicking.

20. Learn about your neighbor
Ask them their name at type it into Google
Add “Tucson” or “Arizona”.
Add “Facebook” or other social media.
Look at “images”.
What can you find?