1. Thinking like a journalist
11 June 2014
Telling your story:
Thinking like a journalist
Presenter: Alison Watkins
Annual Quality Statement – Next steps for 2014/15

2. AQS: Telling your story
Write for your audience
Clear, concise, easy to understand – no jargon!
Think about style, angle, structure, balance
Can you include visuals?
Make it human
Share success

3. Exercise: Think like a journalist!
Your organisation is reporting a fall in healthcare associated infections. How would you write up this information into a story that would capture the interest of the public?

4. Top tips for writing accessible material
Use appropriate language
Keep it simple but interesting
Get the structure right
Make it visually engaging

5. Top tips for writing accessible material
Test the copy
Think outside the box
Capture hearts and minds
Tell the story

6. Exercise:
Your organisation is reporting a fall in healthcare associated infections.
Looking at the facts below, how would you write up this information into a story that would capture the interest of the public?
Annual Quality Statement – Next steps for 2014/15

7. Annual Quality Statement – Next steps for 2014/15