1. Technical Communication
Chapter 11
Technical Communication

2. Case 11 Study
Benjamin Contreras works in the shipping department of a large publisher. When customers return damaged books, the damage often is not obvious to the clerks who unpack them. They sometimes place these books back on the warehouse shelves. The damaged books are then shipped out again to the next customer who orders them. That customer finds the damage, returns them again, and usually complains about the inconvenience.
Benjamin thinks the company could avoid shipping out damaged books by creating labels that identify the books as damaged. The company could send the new labels to customers who want to return damaged books. When the damaged books arrive back at the warehouse with the new labels, the clerks would know to give the customer credit for the return and then destroy the books.
Benjamin’s supervisor, Karen Horner, likes this idea and has the new labels made. She asks Benjamin to write a letter to customers, explaining how to use the labels. Karen decides that he also should write a complete set of instructions for returning books. This would prevent customers from shipping by the wrong method, sending the books to the wrong address, and so on. She also asks Benjamin to write a description of the return process for staff in other departments because they often as questions about it.
Benjamin has read many sets of instructions and assumes that a description of a process would be very similar. He thinks he probably could just give other staff members a copy of the instructions he writes for the customers. Benjamin is concerned about the customers’ reaction to the instructions. He often talks with them on the phone and knows they are very busy and tend to be impatient. They may not read the instructions; some may be annoyed at even receiving them.

3. Case Study Questions
What questions should Benjamin ask himself before he begins writing the customer instructions for returning books?
How can Benjamin make these instructions look easy to follow?
Should Benjamin give his new instructions to the other staff instead of writing a process description for them? Why or why not?
Will Benjamin’s process description have more or less detail than his instructions? Why?
How can Benjamin persuade customers to read and follow the new instructions for returning books?
What benefits of the new return process might appeal to customers?

4. The Purpose of Instructions and Manuals
Ipad 2

5. Components of Effective Instructions

6. Guidelines for Writing Effective Steps

7. Writing Effective Manuals

8. Lets go back to questions 5 and 6 of the case study.
What questions should Benjamin ask himself before he begins writing the customer instructions for returning books?
How can Benjamin make these instructions look easy to follow?

9. Writing to Describe
Iphone

10. Components of a Formal Object or Mechanism Description
snuggie

11. Guidelines for Writing Object and Mechanism Descriptions
Tony little

12. Components of a Process Description
Magic bullet

13. Lets go back to questions 3 and 4 of the case study.

14. Organizing a persuasive letter
Infomercial hair

15. Writing Different Kinds of Persuasive Messages

16. Writing Proposals

17. Formatting a Proposal
The proposal

18. Organize a newsletter

19. Lets go back to questions 5 and 6 of the case study.
How can Benjamin persuade customers to read and follow the new instructions for returning books?
What benefits of the new return process might appeal to customers?

20. Case Summary
By carefully considering the customers’ needs, Benjamin writes clear instructions in a step-by-step format that invites the customers to read and follow them. He decides to begin his instructions to the customers with a persuasive message. Benjamin explains how following the procedure will ensure that they receive the proper credit for returning books and avo8id being billed for books that were not properly labeled when they arrived back at the publisher.
After learning more about process descriptions, Benjamin decides to write one for the other staff at his company. He realizes that the staff members need to understand the general procedure for returning books. Since they will not be returning the books themselves, a process description is more appropriate than instructions.

21. Collecting on Computers and Coffee: Case Study
Page 409 of Textbook
Must be typed in Times Roman Numeral Font.
Complete Sentences!
Don’t start a sentence with yes, no or maybe.