1. Nike vs. Adidas Team Robin Castillo Sirrea Hayes Beth Nichols Ofe Walker

2. Mission Statements Nike To bring inspiration and innovation to every athlete* in the world * If you have a body, you are an athlete Adidas To be the leading sports brand in the world *Impossible is Nothing http://www.youtube.c om/watch?v=EPO20Pk SztE http://www.youtube.c om/watch?v=EPO20Pk SztE

3. History Nike 1964: Bowerman/Knight 1970: Waffle Iron 1972: Swoosh 1980’s: Sport Celebrity Endorsement & Growth Adidas 1920’s-30’s: Dassler 1954: Soccer 1960: 3-Stripe 1984: Summer Olympics & Mainstream popularity

4. Key Leaders Nike Chairman of the Board: Phil Knight CEO Nike: Mark Parker CFO: Don Blair President Nike Brand: Charlie Denson Global Operations: Gary M. DeStefano Adidas CEO Adidas-group: Herbert Hainer Finance Adidas-group: Robin J. Stalker CEO Adidas brand: Erich Stamminger Global Operations Adidas-group: Glenn S. Bennett

5. Industry / Products Nike Athletic Shoes Apparel Sports Equipment AccessoriesAdidasFootwearSportswear

6. Business Structure NikeNIKE Five Subsidiaries –Cole Haan –Converse –Hurley International –NIKE Golf –Umbro AdidasAdidas Two Subsidiaries –Reebok –TaylorMade

7. Market Segments NikeRunning –Footwear –Clothing Golf –Footwear –Clothing Soccer –Footwear –Clothing Adidas Sport Performance –Footwear Sport Style –Clothing

8. Competitive Strategy Nike Premium Price Strategy Sponsorship Agreements No Manufacturing Adidas Premium Price Strategy Sponsorship Agreement

9. Core Competencies NikeOutsourcingAdidas Implementation of Joint Operating Model in Europe

10. Distinctive Competencies NikeAdidas

11. Competitive Advantages NikeAdidas

12. Industry Trends / Key Issues Nike / Adidas Sales are Flat Low Consumer Confidence in the Economy

13. Global Issues Nike 2008: Trade Deficit with China Adidas 2008: Global Sports Partnerships 2009: International Day of Peace 2009: DJSI Winner

14. International Ethical Issues Nike / Adidas China: Child Labor

15. Sales Strategy NikeNike.com United States: 25,000 Retailers International: Distributors, Licensees, and Subsidiaries Adidas

16. Key Customers NikeAdidas

17. Key Competitors NikeAdidas New Balance Athletic Shoe, Inc PUMA AG Rudolf Dassler Sport AdidasNike Amer Sports Corp Callaway Golf Company

18. SWOT- Strengths Nike Swoosh Logo Innovative Technology Focus LIVESTRONG Campaign Niketown Conservative Finances Adidas 3-Stripe Logo Purchased Reebok to gain presence in North America Leader in Corporate Responsibility & Sustainability Buyer Loyalty

19. SWOT- Weaknesses Nike Male Dominate Executive Board Labor Costs Adidas Male Dominate Executive Board

20. SWOT- Opportunities Nike Growth in Men’s Footwear Recent Growth in US Market Share Adidas Grow Reebok men Continue Partnership Development

21. SWOT- Threats Nike Under Armour EconomyAdidasEconomy US Market share shrank 2009

22. Porter’s – Product Substitution NikeAdidas

23. Porter’s – Rivalry NikeAdidas

24. Porter’s – Buyer Power NikeAdidas

25. Porter’s – Supplier Power Intense competition among suppliers keeps manufacturing costs low

26. Porter’s – Threat of Entry Nike / Adidas Under Armour

27. Financial Analysis NikeAdidas

28. Ratio: 2 NikeAdidas

29. Ratio: 3 NikeAdidas

30. Ratio 4 NikeAdidas

31. Acquisitions Nike 1995: Bauer 2002: Hurley International 2003: Converse 2004: Starter Brands 2008: Umbro Adidas 2005: Reebok

32. Divestitures Nike 2007: Starter to Iconix Brand Group 2008: Bauer Hockey to Kohlberg & Co Adidas

33. Current Events NikeAdidas 2009: Cirque de Soleil 2012: London Olympic and Paralympics Partnership

34. Sustainability NikeAdidas

35. Strategic Direction / Changes Nike 2007: LIVESTRONG Challenge http://www.youtube.co m/watch?v=RDfCTJQ TpXs http://www.youtube.co m/watch?v=RDfCTJQ TpXs 2009: Profitable Stock Split 2 for 1 Adidas 2008: Beijing Olympic Partnership 2009: Business Realignment 2009: Sold $15.7 million shares of stock 2009: Cirque du Soleil Partnership

36. Recommendations NikeAdidas

37. M NikeAdidas

38. Bibliography Adidas – Impossible is Nothing. (2006, May 10). YouTube video posted by sktube. Retrieved November 27, 2009 from http://www.youtube.com/watch?v=EPO20PkSztE http://www.youtube.com/watch?v=EPO20PkSztE Fredeen, B. (2000, Feb. 1). Knowing Nike’s Customers. Retrieved November 18, 2009, from Fool.com. Footwear Industry in USA. (2008). Retrieved November 22, 2009, from http://www.infomat.com

39. Bibliography Hoover’s Inc. (2009). Company Discriptions. Retrieved November 22, 2009 from http://www.hoovers.com http://www.hoovers.com LIVESTRONG Challenge 2007 Video. (2007, June 1). YouTube video posted by livestrongarmy. Retrieved November 27, 2009, from http://www.youtube.com/watch?v=RDfCTJQTpXs http://www.youtube.com/watch?v=RDfCTJQTpXs Mehta, S. (2009, March 5). Fortune. Under Armour reboots. Retrieved November 28, 2009, from http://www.money.cnn.com/2009/01/20/technolog y/mehta_underarmour.fortune/index.htm?postver sion=2009012613 http://www.money.cnn.com/2009/01/20/technolog y/mehta_underarmour.fortune/index.htm?postver sion=2009012613

40. Bibliography 40 under 40. (2009, October 22) Fortune, Retrieved November 28, 2009, from http://money.cnn.com/galleries/2009/fortune/09 01.40_under_40.fortune/index.html http://money.cnn.com/galleries/2009/fortune/09 01.40_under_40.fortune/index.html http://money.cnn.com/galleries/2009/fortune/09 01.40_under_40.fortune/index.html Pienciak, M. (2009, September 2009). The Motley Fool. Nike’s still got no bounce. Retrieved November 28, 2009, from http://www.fool.com/investing/general/2009/09/ 30/nikes-still-got-no- bounce.aspx?source=isesitlnk0000001@mtt=1.00 http://www.fool.com/investing/general/2009/09/ 30/nikes-still-got-no- bounce.aspx?source=isesitlnk0000001@mtt=1.00

41. Bibliography Conerly, B. (2008, February 5). Seeking Alpha website. Nike strategy: divide and conquer. Retrieved October 19, 2009, from http://seekingalpha.com/article/63099-nike- strategy-divide-and-conquer http://seekingalpha.com/article/63099-nike- strategy-divide-and-conquer Burke, M. (2008, January 17). Forbes Magazine. On the run. Retrieved October 19, 2009, from http://www.forbes.com/forbes/2008/0211/082.ht ml http://www.forbes.com/forbes/2008/0211/082.ht ml