1. The Quiet Revolution
After decades of being forced farther and farther out of metro areas, it's time to "take back some ground“
AMA E-Field Program
2006

2. Our Current Trend
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3. The good news is that our hobby is growing!
Our research data tells us that 69% of our membership considers acquiring and maintaining suitable flying sites as their #1 issue.
We have confirmed from numerous sources that the hobby is healthy and growing, yet the AMA membership is declining
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4. E-flyer Opportunity
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5. E-Field Program The E-Field Program contains two critical components:
E-field three ring binder to be made available to members/clubs to secure flying sites
Identify field requirements for different aircraft
How to deal with bureaucracy
Designing/funding/running the site
Discounted AMA dues
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6. E- Field 3 Ring binder
This is a turn-key sales aid to assist the E-flyer to acquire a suitable flying site
Key components of binder:
Searching for Your Site
Dealing With the Site Owner
Designing Your Site
Funding the Site
Running the Site
Supplemental sheets will provide diagrams and resource lists.
Included brief 5-minute video
All pointed towards the “sales effort” to park boards, park superintendents, etc. to establish a place to fly electric airplanes.
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7. Why discount the AMA dues?
E-flyers are very different
Initial cost of equipment ½ of nitro flyers
Learning curve shorter
Fewer Flying site restrictions
MD Committee anticipates that the target market will have a high turn-over rate
The strategy is to get these flyers “hooked” and grow with the hobby
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8. So, how much are we going to charge the new E-flyer for dues?
Based upon a targeted gross margin of our existing dues and the fact that the barrier to entry is approximately ½,
$29.95/year E-flyer
$58/year full AMA membership (no change)
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9. But what about current AMA members who are E-flyers?
Significant differences between full AMA membership and E-flyer membership
Insurance
Magazine
Participation in AMA sanctioned events
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10. Insurance differences
Full $58 membership
$2.5 M individual liability
coverage$25,000 medical
coverage$1,000 Fire, Theft & Vandalism coverage
E-flyer $29.95 membership
$500,000 individual liability coverage
No medical coverage
No Fire, Theft & Vandalism coverage
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11. Magazine differences Full $58 membership E-flyer $29.95 membership
Model Aviation magazine
E-flyer $29.95 membership
New E-focused AMA mag. Melding of MA e-type articles and E-flight articles from existing publications
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12. Why have sanctioning differences?
MD Committee feels new E-flyer will have little interest in participating in sanctioned events
MD Committee anticipates this will limit the number of existing AMA members paying $58/yr. shifting to the $29.95 rate
We anticipate about 5,000 current AMA members to shift to the E-flyer category
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13. So, what are the projected numbers?
The following represents the revenue potential of this program using a 30% growth rate:
Year
Dues paying park flyers
Gross Rev
Cannibalized Rev
Net Revenue 1
25,000
$750,000
5,000=$140,000
$610,000 2
26,000
$780,000
$0.00 3
33,800
$1,014,000
Total
$2,404,000
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14. This is risky...we might fragment AMA!
WE need to envision a different AMA.
Two strong groups of modelers:
Electric only flyers
General flyers
Detractors will say this is a house divided
Supporters will say this program is a way to get new members that we otherwise would never have
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15. E-fliers are a new breed
This program recognizes E-flyers are a unique group with very different needs
Cost is ½ to get into the hobby
Does not require long period of instruction to learn to fly
Noise issue is not a problem
Repairs are usually quick and easy to do at the field
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16. Critical Time Line Feb-creative for ad Mar-insert ad into magazines
EC approval-Jan
Feb-creative for ad
Mar-insert ad into magazines
April-Westchester insurance policy reflecting new coverage
May-  RCX show in CA launch on 20-21
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