1. www.mobilevce.com © 2004 Mobile VCE New Revenues through Ubiquitous Services: Removing the Barriers Steve Wright Head of Strategic Research, BT on behalf of the Ubiquitous Industry Steering Group

2. www.mobilevce.com © 2004 Mobile VCE Ubiquitous Services Long standing aspiration Weiser, CoolTown, Ambient Intelligence, … Rich literature, low on generality Smart delivery of stuff - right content, in the right format, at the right time Hide complexity User centred Hierarchy of smartness Connectivity Content adaptation Context adaptation Second sight

3. www.mobilevce.com © 2004 Mobile VCE User Perspective Personalised Environment Control & Information Space Content & Services Devices Environment Personal Allowed Public

4. www.mobilevce.com © 2004 Mobile VCE Devices & Network Perspective Wireless enabled devices have become pervasive billions of devices attached to the network device heterogeneity is the norm roaming is the norm Users are Always-Appropriately-Connected heterogeneous networks of varying capability user preference, e.g. lowest cost, highest speed etc Challenge: Network must become a utility to users, with its underlying complexity hidden

5. www.mobilevce.com © 2004 Mobile VCE Future Services Perspective Conventional view of voice, video, data services becomes obsolete: services are independent of network content delivery is a utility Future services are the underlying intelligence needed to: deliver content to users according to their local communication environment and their preferences create and manage the information needed to support such personalisation Challenge: Create an Open Intelligence & Information platform to deliver the right content, in the right format, at the right time

6. www.mobilevce.com © 2004 Mobile VCE Fundamental Service Enablers Research Challenges Information Space Control Personalised Applications Heterogeneous networks IMS Individuals Enterprises Various Information Repositories Various Information Repositories eg Identity, Trust, Finding, Location, Permissions Connectivity independent Machines Open Architecture

7. www.mobilevce.com © 2004 Mobile VCE Core 4 Ubiquitous Services WP1: User perspective Lead: James Irvine (Strathclyde) WP2: Network perspective Lead: Hamid Aghvami (Kings College London) WP3: Content and Service perspective Lead: Klaus Moessner (University of Surrey) Accelerate the commercialisation and deployment of Ubiquitous Services & Applications in a simple and cost efficient manner.

8. www.mobilevce.com © 2004 Mobile VCE Core 4 - Ubiquitous Services WP1: User perspective Introduce two novel concepts, building on Personal Distributed Environment (Core 3) concepts: Personal Assistant Agent (PAA) Manages the way in which content is presented to the user Personal Content Manager (PCM) Tools used by the Personal Assistant to achieve its tasks WP2: Network perspective Delivery of ubiquitous services over heterogeneous networks through network cooperation by a common network support sub-layer. QoS, Mobility, Security mechanisms not expected to be common Investigate methods for combining to achieve Ubiquitous Services WP3: Content and Service perspective To provide an environment in which the content/services are personalised to the users preferences and likings Services will adapt to the current user preferences and user context, e.g. location, presence information and content annotation

9. www.mobilevce.com © 2004 Mobile VCE Summary: Challenge of heterogeneity Tussle for control Open platform Value of Core 4 programme Acknowledgement: This programme is supported by the DTI Technology Programme

10. www.mobilevce.com © 2004 Mobile VCE