1. Graduate Admissions and Recruitment (OGAR)101
Shelly Quance, Director
Shannon Nicholson, Program Director

2. Office of Graduate Admissions and Recruitment (OGAR)
Created in 2014
Responsible for recruitment and processing

3. GraDuate Education at wvu
Decentralized structure
Unique admission requirements and deadlines
ALL admission decisions made by individual programs

4. Reducing Amount of Time Applications await decision
Processing done cradle to grave
Out to Department reports shared
App Review Launch
Review with unofficial transcripts

5. The Results
A snapshot comparison between March 2017 and March 2018 showed a 29.8% decrease in the number of applications “Out to Department” awaiting admission decisions.

6. OGAR Marketing and Recruitment
OGAR intends to guide potential graduate students to their graduate school decision through a seamless, cross-channel experience that offers frequent opportunity for discovery, engagement, and action utilizing organic publishing, paid advertisements, and customer relationship management (CRM) communications.
Inbound & Re-Engagement

7. Social Media (Organic) Social Media (Paid)
Inbound Marketing
Awareness Content
Channels
SEO
Social Media (Organic)
Blog Posts
Social Media (Paid)

8. Inbound marketing Downloadable Guide Blog Landing Page Posts
Awareness Content
Lead Generation
Consideration Content
Blog
Posts
Downloadable Guide
Landing Page

9. Inbound marketing Direct Email Lead Behavioral Data
Application Conversion
Direct
Behavioral Data
Program of Interest
Research Area of Interest
Lead

10. Inbound marketing 963 applicants influenced by Inbound
451 applicants sourced from Inbound
602 enrolled students influenced by Inbound
327 enrolled students sourced by Inbound
ROI: (Avg. Tuition x 327 enrolled) - COB = ~ $ 5,700,000.00

11. Launch of Target x Process Fall 2020 applications
Up and ready by mid-September 2019
Collaboration with Technical Team, WVU Online, University Relations