1. Eminem The challenge What we did The results Universal Music
A regular booker with Boomerang, Universal Music continued their run of mall campaigns for Eminem's new album ‘Revival’ released during the busiest retail period of the year.
What we did
We tailored an HMV mall pack of D6 screens, enabling them to run the campaign the week before its release, driving the high traffic of Christmas shoppers into a nearby store and pick up a copy.
The results
Revival became his record breaking 8th UK #1 album!
Environment: Malls
Media: Digital
Campaign: National