1. Take advantage of sponsorship opportunities
- Sugen pillay-

2. AAXO TRAINING SPONSORSHIP OPPORTUNITIES

3. Why is sponsorship important?
Brand Awareness – stand out in the crowd
Captive Target Market – speak to the right people
Lead Generation – build a database of leads
Media Exposure – speak to markets outside the event
Reduce Risk – less dependence on sales

4. Types of sponsors GOVERNMENT Focused on socio-economic development
Use events to create awareness of programs
Need platforms to promote government projects
Events to contribute to government strategic priorities
Promotion of small businesses / BBBEE
PRIVATE SECTOR
Focused on profit
Use events to promote services / products
Improve brand awareness
Target existing / new markets
Event must align to company strategic objectives
Must demonstrate ROI

5. SPONSORSHIP OPPORTUNITIES
EVENT BRANDING
LANYARDS & BAGS
HIGH IMPACT SPACES
ONLINE BANNERS

6. SPONSORSHIP TRENDS
Digital Platforms – smartphone apps, social media
Custom sponsor packages – addressing sponsor needs
Research – from proposal to post event stages
Relationship management – sponsor is an investor

7. Sugen Pillay | Commercial Director | Thebe Reed Exhibitions
Thank you
Contact Details
Sugen Pillay | Commercial Director
| Thebe Reed Exhibitions
| T:
| F: /8554
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