1. Advanced Analytics: Residential Solar PV Diffusion as a Social Process
D. Cale Reeves1 and Varun Rai1,2
1LBJ School of Public Affairs 2Department of Mechanical Engineering The University of Texas at Austin
Austin Energy Conference, UT Austin Panel 3: Advanced Analytics, 14 April 2018

2. (of ~174k)=
147.9K
Why the Gap?
Source: Project Sunroof Data Explorer (February 2017).
Solar PV Diffusion as a Social Process Economic explanation leaves a gap

3. Organic Lidar, Assessor Data
Survey Data
Organic Lidar, Assessor Data
GIS Base-layer
173k individual households
Solar PV Diffusion as a Social Process “Growing” the diffusion process

4. Predicted Adoption Density
Solar PV Diffusion as a Social Process Baseline modeling outputs

5. Simulated Scenarios & Analysis
Adoption is one output – What about Non-Adoption?
Solar PV Diffusion as a Social Process Simulated policy scenarios and analysis

6. Diagnostic Density Map Best Target for Info?
Non-adopter with enough Cash
Best Target for Cash?
Non-adopter with enough Info
Solar PV Diffusion as a Social Process Diagnostic intervention targeting

7. Simulating informational interventions
Work in progress:
Simulating informational interventions
Compared to purely economic interventions
Inferring agent attitudes from open data
Can we build this without surveys?
Route-based community detection algorithm
Can we better estimate the social ties over which information flows?
Solar PV Diffusion as a Social Process Works in progress