1. Partner Firm Recommendation
Strategic Priority: REBRAND
Partner Firm Recommendation
from PR and Executive Committees

2. The Process… 3 selected to participate in interviews
RFP sent to 11 local firms in mid-March
Received 7 proposals
3 selected to participate in interviews
1 recommendation - ALMANAC
PR Committee established the framework for the RFP and sent it to 11 local firms in mid-March
7 responded with proposals by the April 3 deadline
On April 11, the Committee met to review all the submitted proposals and selected 3 to participate in interviews:
501 Creative The Standing Partnership Almanac
Each firm made a 1-hour presentation to a team representing the PfP Board, PR Committee and staff.  Team included:
Robin Adkins Nic Ayling Kara Clark Joe Yancey
Laura McCallister Kristine Mannecke Chris Stalter
Unanimous recommendation for ALMANAC
Presented to the Executive Committee – reviewed 3 final proposals and support the recommendation

3. Why Almanac? Client Mix Culture Fit Multi-Generational Approach ROI
Measurement of Success
The Committee unanimously chose to recommend Almanac due to:
their mix of work with non-profit and for-profit clients; 
fit with PfP culture 
understanding of the diverse and multi-generational audiences we are targeting;
the clearly outlined return on investment
Commitment to identifying best measurements of success for us and a system for ongoing evaluation 
In addition, Almanac brought key individuals who would be working on our strategy and the implementation to the interview.

4. What’s the Investment? $88,000 - $100,000
*Research *Positioning + Messaging * Visual Identity
*Brand Guidelines * Marketing Plan * Website Update
*Social Media graphics * Video * Posters
* Templates (stationary, , program sheets, etc.)
Top 3 proposals ranged in cost from $69,000 - $100,00
Committee felt the investment with Almanac presented the best mix of solid research and strategy with tangible creative and deliverables (ROI / Bang for our Buck)

5. What’s the Return? Positioning as a premier healthcare organization
Increasing awareness among key stakeholders
Establishing case for Capital Campaign
Positioning as a premier healthcare organization serving those with significant mental health disorders – we are not just ‘housing’ or ‘mental health’ -- we are a holistic healthcare provider. Opens PfP up to new potential funding sources – expands standing as a thought leader.
Increased awareness among key stakeholders groups – donors, potential funding partners, future employees, etc.
Establishing case for Capital Campaign – sets platform for WHY we need refreshed/new space to provide premier care to those we serve.