1. Learning Target: Develop an engaging introduction

2. Introduction: The goal: 1-Name your target audience
2-Hook the audience
3-Establish the problem/issue
4-Connect to audience
5-Present Thesis

3. Step 1: Name your target audience
Consider the following questions:
Who is the ideal reader for your blog? What group of people do they represent?
Who was the target of your social awareness campaign?
What are their issues/problems, and concerns?
How is this group of people touched/related to your issue/problem/career?
Now name the group of people who will make up your Target Audience (TA).

4. Step 2: have a “hook” (2-4 sentences)
Find a quote, startling statistic, question, and anecdote that PULLS your audience in and sets the tone for your presentation.
We will spend time developing all 4 types for our intro.
Later we will determine which type of hook you should use.

5. Write your hook
You will have time to look through your sources. You should not use the hook from your Capstone Proposal.
1-Cite any sources: “According to…”
2-Focus on pathos (emotion)
3-Ask yourself: “Will this draw the audience in?”

6. “Hook” continued (5 min)
Start by identifying an intriguing quote.
HERE IS AN EXAMPLE: Topic is Syrian Refugee Crisis
Quote: “Think of the shining symbol of American ideals: the Statue of Liberty. On this famous statue it says ‘Give me your tired, your poor, your huddled masses yearning to breath.’ As Horatio, this quote sums up my position…”

7. “Hook” continued (5 min)
Find some startling statistics.
EXAMPLE: Topic is Syrian Refugee Crisis
Statistic: “4.8 million. That is the number of Syrian Refugees. 2,290. That is the number of refugees that have been admitted into the U.S. according to the State Dept. As Ophelia, I find this...

8. “Hook” continued (5 min)
Put together a string of at least 3 provocative Qs.
HERE IS AN EXAMPLE: Topic is Syrian Refugee Crisis
Question: “What is a defining feature of America? What separates us from other countries around the world? It’s our compassion. It is our willingness to accept people of all faiths, religions, and ethnicities. As a world traveler, I Laertes believe that…”

9. “Hook” continued (5 min)
Share a story - a personal story, a story from one of you sources, a story from one of the videos you posted to your blog. Tell your/their story. Use the name of the person.
HERE IS AN EXAMPLE: Topic is Syrian Refugee Crisis
Anecdote: “Follow the journey of this young refugee. His name is Omar. Omar escaped war, made it across continents, and crossed borders; all because his country was a shell of its former self and he wanted a fresh start for his family.”

10. Step 3: Establish your problem/issue (3-5 sentences)
Describe the problem/issue/career you are presenting in your own words.
Consider the 5 W’s
Who does this problem/issue/career affect?
What is the problem/issue/career? What is the impact of the issue? What would happen if we don’t deal with the problem/issue/career?
When does the problem/issue occur?
Where is it taking place?
Why is it important that we fix the problem?

11. Step 4: Connect to audience (2-4 sentences)
Tell your audience why this problem/issue should be important to them. Be sure you are speaking directly to your TA.
Consider answering these Qs:
How does this problem/issue/career affect your TA?
What concepts are familiar to your TA that you can use to build your problem/issue/career?
What are the consequences of this problem/issue/career if it is not addressed properly?

12. Step 5: Present your thesis (1 sentence)
Social Awareness
__(your target audience)__should care about ___(my topic)___ because…
Write your thesis here:
Service Learning
___(your cause/organization)___ deserves your time or resources because…
Problem Solution
___(your solution)___ is the best solution to ____(the problem)___ because…