1. Strategic Management in Business marketing

2. McKinseys 7S model
structure
strategy
systems
Shared
values
skills
style
staff

3. Strategic Management Process

4. Opportunity matrix 10 Potential attractiveness H L L H 10L H 10
Probability of success

5. Threat matrix 10 Potential severity H L L H 10L H 10
Probability of occurrence

6. Boston consulting group modelH
Question
mark
Star
Market growth
rate L
Dogs
Cash cow L H
Market Share

7. Business growth strategies
Intensive growth
Integrative strategies
Diversification strategies

8. Intensive Growth strategies
Product development strategy
Current market
Market penetration
strategy
Market development strategy
Diversification strategy
New markets
New products
Current products

9. Integrative growth strategies
Forward Integration
Backward integration
Horizontal integration

10. Diversification growth strategies
Concentric diversification
Horizontal diversification
Conglomerate diversification

12. TERIMAKASIH