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Subaru Certified Collision Network
I’m going to talk about what Subaru is trying to build, who our customers are, and what is going on in our current state of business
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Where Are We Now? 2018 January 2019 Focused on retailers enrolling
Independent shops
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Audience Question #1 What is your motivation to join an OEM network?
OEM preferred business model Support the dealer I am working with Recognition for the customer when they arrive at my shop To add to my other OEM plaques More valuable than DRP
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Progress About 100 certified collision centers
Hundreds more working their way through the process
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What did we learn? Streamlining the process Engaged customers
Bottlenecks? Engaged customers Educated and do research
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Audience Question #2 Now that the SCCN is growing; what do you see are the challenges from manufacturers after year 1? Not enough support Too many of my competitors have the same certification No dealer involvement/accountability Not recognized/valued by my customers Hasn’t changed my sales for the brand
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Audience Question #3 What would you like to see from an OEM network in year 2, 3 etc.? More communication Annual meeting National/Local marketing Insurance company education Dealer support and recognition
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Going Forward How we are handling markets? Communication with shops
Repair Quality
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Audience Question #4 Thinking around network communication; what is your preferred method? Annual meeting Quarterly calls/updates s Website – web-portal specifically for the SCCN Physical newsletter for placement in customer areas
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Audience Question #5 Repair Quality as will become more of a focus for the SCCN. Will this: Add value to your business Tighten up your existing processes Improve shop communication Deliver a quality repair for Subaru customers Improve the customer experience All of the above
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subarucertifiedcollision.com
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