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What are the different commodities
found in the market?
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What can you say about the picture?
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Another one
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Buyer and Seller
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MARKETING TRANSACTION
M _ RK _ _ _ _G T R _ _S_ _T__N MARKETING TRANSACTION G _ _D_ GOODS BUYER AND SELLER Profit Pr_ _ _ t BU_ _ _ G Buying SE _ _ _R Selling
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Marketing Transaction- an exchange deal between two persons such as a buyer and a seller
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Goods- also called products or merchandise
Profit -income earned from a business
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Seller – also known as a vendor
Buying – to purchase goods for a specified amount
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Big bulk – in a large quantity.
Sound Buying Program – buying program based on wise decisions.
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principle – a statement used as a guide
demand –a statement used as a guide.
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demand – that which is needed by a target group of consumer.
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SELLER BUYER SELLER AND BUYER
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The Seller He/She is the owner of the store Or business establishment.
He/She offers goods, product Or services at a specified amount Called his/her selling price - As a seller , he/she must learn the art of selling
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The art of selling needs persuasion, good relations with people,patience and courtesy toward his/her prospective buyers.
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As a person he/she must be in good health, possess character such as being cheerful,honest
and prompt in attending his costumers.
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He/she must have ab adequate knowledge of what he/she is selling, can compute the cost of his product, determine its selling price and profit. Must have pleasing personality
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Seller doing it for two reason
To provide servie to the people in community To gain profit
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The Buyer- he/she is the person who buys the goods or services from the seller.
He/She is the consumer who makes use of the goods to meet his/her needs/wants and those of his her family.
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-We also called consumers because we consume or use what we buy.
-We are also called end users because we use the goods or products or services that meet our needs and wants and derive satisfaction from its use.
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The Seller as Buyer A seller is also a buyer because he/she needs to buy the goods or products he/she will sell. He /she buys these goods either from manufacturer or the producer of the goods or from wholesales or middlemen.
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-The seller must have a good and sound buying program so he/she can get the most profit and give the best services to his/ her customer by offering good quality goods or product.
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His /her buying program should based on the principle:
1. buy goods that will meet the needs and satisfaction of the customer. 2. He/She always keep in mind the question: What does my customer need?
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Guide to sound buying for both seller and buyer
-Seller and buyer should have a sound buying guide to get the best buy for their money. The guide is: buy goods from the right source at the right quality and quantity at the right time and the right price.
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Group Activiy How seller offers his/her goods to the buyer Group 1- Drama Group 2- Commercial How buyers behave in marketing transaction? Group 3- Drama Group 4- Commercial
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risk-taking businessperson: somebody who initiates or finances new commercial enterprises)
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