1. Case Study Attracting interest through advertising material

2. Park&Ride Park and ride facilities are car parks, where commuters or residents can leave their personal vehicles for a small fee. Our client P+R is constantly expanding by building new facilities to provide residents near those with paid parking spots.

3. Background Client: P+R (Park and Ride GmbH) Idea:A survey was conducted amongst the immediate residents of Josephsplatz to determine the extend of which the 240 planned parking spots will be needed Product:non-personal letter + questionnaire + envelope Size:A5 envelope up to 20 g/item Distribution:D-t-D distribution within a radius of 400m = 9.700 items around the planned building

4. Distribution - Area The distribution took place within a radius of 400m around Munich, Josephsplatz with 9.700 pieces

5. Target group are going to need a parking spot especially in the evening and during the weekend are willing to pay for a parking spot (1 per day) are willing to pay for a certain amount of convenience Residents who live within the 400m radius of the planned parking garage and those who:

6. Conception / Design Recycling paper, an official logo of the town Munich /Germany and the text structure made the letter appear to be an official leaflet instead of promotional literature.

7. Conception / Design Additional to the unaddressed letter, we included a questionnaire in order to be able to evaluate and analyse the demand for paid parking spots in that region. The questionnaire takes the participant approximately 10 minutes to complete.

8. Assessment of the distribution Our client received a very high response rate. 1314 residents have responded with a completed questionnaire to our distribution which corresponds approximately 13,54 %!

9. Assessment of the distribution The residents filled out the questionnaire because of the official design and the personal interest even though it was a promotional leaflet. We got the attention of the target group by using a certain design and not by using sweepstake The residents filled out the questionnaire because of the official design and the personal interest even though it was a promotional leaflet. We got the attention of the target group by using a certain design and not by using sweepstake

10. Summary What made this distribution remarkably successful? 1. Media: letter+questionnaire+reply envelope 2. Design: letter that appears to be official 3. Distribution: targeted distribution in the right catchment area 4. Evaluation: detailed analysis of the questionnaires. Those four steps ensured a successful cooperation with What made this distribution remarkably successful? 1. Media: letter+questionnaire+reply envelope 2. Design: letter that appears to be official 3. Distribution: targeted distribution in the right catchment area 4. Evaluation: detailed analysis of the questionnaires. Those four steps ensured a successful cooperation with