1. Börser Pitch Deck
Spend it, trade it, or just receive dividends

2. Problem

3. Problem Startups and companies need capital to fund their projects.
Small and inexperienced investors need to generate profits.
There is a need for a cost-effective global remittance service accessible by anyone with an internet connection.
There is a need for a cryptocurrency that can be considered an investment and not just a vehicle for speculation.

4. Solution

5. Solution
Companies anywhere in the world, at any stage, can raise capital.
Investors can cash out quickly on their investments and continue to make their money work for them, not the other way around.
Money can be transferred through a physical location or a cross-platform application at a very low cost.
Börser brings cutting-edge technology applications to financial markets while bringing the business intelligence that the blockchain sector has been missing by creating a new asset class of cryptocurrency.

6. Product

7. Product! Börser is several things all in one:
It is a holding company that partially owns CrowdingFunds, Mi Wall Street, and X-Change.
It is a company that has developed digital shares that are in the form of cryptocurrency.
It is giving blockchain technology real-life applications and bringing real-life value to blockchain.

8. Product!
A crypto exchange and remittance service that will allow users to send money to anyone through either an authorized franchise or through the application with just the click of a button and a fee of 2%.
A crowdfunding platform where companies will issue tokens backed by shares of the underlying company giving investors a liquid investment instrument and allowing the company to raise the necessary capital.
Brokerage firm that allows its clients to trade any tradeable instrument from anywhere in the world with a cost close to nothing and inclusive of those tokens issued by companies that use CrowdingFunds to raise capital.. It will also feature managed accounts and trading signals. All of this through a network marketing franchise-style service.

9. Market Adoption

10. Market Adoption Bounty Program Network Marketing Affiliate Program
Crowdsource Development Program
Launch of Pre-ICO during Blockchain Summits

11. Team

12. Team Walter Gómez Timothy Feyereisen Angel Silva Luisa Colmenares
CEO and Founder
Timothy Feyereisen
CFO
Angel Silva
IT Director
Luisa Colmenares
Front-End Developer
George Coutts
COO
Natasha Cadavid
Lawyer
Muzaffar
Iqbal
Accountant
Tatiana
Vargas
Investor
Relations
Donnie
Gómez
Tax Specialist
Dessiree
Martinez
Community
Manager
Juliana
Bejarano
Content
Creator , Translator
Killa
Cornejo
Blog
Manager

13. Market Validation

14. Market Validation Crowdfunding Financial Markets ICO Stats
Managed Accounts: $6.7 trillion market
Ameritrade: 455,000 trades per day, $11.59 profit per trade
Gain Capital Holdings (forex.com): $11.8 billion daily
Crowdfunding
Kickstarter raised from $1.2 million to $700 million per year in 7 years
Ethereum, the global standard, raised over $18 million in a month
Funds raised in 2017 alone: $6,073,707,934
ICO Stats
ICOs raised $5.6 billion in 2017

15. Market Validation Remittance
- Remittance market is $537 billion per year
- PayPal: $131 billion annually
- Western Union: $79 billion annually
Cryptomarket
- 12,000 crypto transactions per hour
- 99,000 bitcoins sent every 60 minutes
- Global predictions for the crypto market in 2018: over $700 billion

16. Market Size & Market Share

17. Market Size & Market Share
We are looking at a global market worth over $1 trillion dollars that keeps growing. With the business strategy that we have designed we expect to reach a market penetration of not less than 2% within the next five years. Bear in mind that we have a very aggressive approach and those projections are very conservative.
Global predictions for the crypto market in 2018: over $700 billion
Ethereum, the global standard, raised over $18 million over the course of a month.

18. Market Size & Market Share
Total amount of crowdfunding volume worldwide: $16.2 billion
Amount of funds raised worldwide: $34 billion
Launched projects on Kickstarter alone in 2018: 385,335

19. Market Size & Market Share
Annual retail sales of U.S. MLM companies: $34.5 billion, with the number increasing 4.8% between 2014 and 2015
The trading volume of the Forex market is 4x the global GDP.
$5.3 trillion dollars are traded every day in the Forex market.
The volume of retail Forex trading represents just 5.5% of the whole foreign exchange market.
The entire world’s stock exchanges have a capitalization of $80 trillion (up from $25 trillion in 2009, a 320% increase).
The U.S. exchanges (NYSE & NASDAQ) combined make up 39% of the entire global stock market value – with a market cap of $31 trillion. 

20. Market Size & Market Share
Remittance Services
Total remittance from the UK in 2016: $25 billion
20.6% increase in the yearly amount sent abroad since 2010
Crypto Exchanges
Total BTC to fiat: $32.4 billion
Total BTC to cryptocurrency: $8.52 billion
Total volume of cryptocurrency exchanged for bitcoin from January 10 to January 17, 2018: $64.25 billion

21. Traction Fully incorporated in Costa Rica
On-going Pre-IPO Process in Costa Rica
Launch of Network Marketing
Bounty Marketing
Properly Acknowledged by Crypto News Sites
On-going Joint Venture Negotiations with Potential Partners
Minimum Viable Product
Mi Wall Street (beta versión)
Börser’s Wallet and App (under development)

22. Business Model

23. Business Model
Börser S.A. is the holding company that partially owns CrowdingFunds, Mi Wall Street, and X-Change. To create a liquid instrument that also has intrinsic value, Börser issued preferred shares in the form of tokens which will benefit its token holders with dividends paid out yearly.
These Börser tokens will be the base currency for all transactions that take place in CrowdingFunds, Mi Wall Street, and X-Change.

24. Business Model Mi Wall Street has several revenue-generating streams:
Managed accounts will be provided based on a success fee model.
Trading signals/network makerting franchises will be subscription-based.
Trading accounts, with a cost close to nothing, will generate the least of the revenue but will bring the vast majority of the clientele base that will then use the other services (razor-razor blade model).

25. Business Model Crypto Exchange
Revenue will be generated through the use of a split which is the difference between bid and ask price of a particular cryptocurrency.
Remmitance
A flat percentage of the monies transferred will generate the revenue

26. Go-to Market Strategy Network Marketing 2018 Q2: Private Sale
Crowdsource Development
Q4: ERC-20 Token Creation Development of Börser's Platform Based on Ethereum 
2018 Q4: Licensing of CrowdingFunds
2018 Q4: Incorporation of Börser’s Companies
2018 Q4: Initial Pre-ICO Offering
Network Marketing

27. Go-to Market Strategy 2019 Q1: Licensing of X-Change
2018 Q1: Development of Beta Version of CrowdingFunds and X-Change
2019 Q2: Initial Licensing Requirements for Mi Wall Street
2018 Q1: Development of Beta Version of Mi Wall Street
2019 Q2: Launch of X-Change and CrowdingFunds
2018 Q2: ICO
2018 Q2: Begin Development of Börser's Proprietary Blockchain Platform
2018 Q4: Launch of Mi Wall Street
2018 Q3: Additional Licensing Requirements for Mi Wall Street

28. Competition Börser’s Competitors Company Competitor Etherium Ripple
Waves
Dash
CrowdingFunds
Kickstarter
Indiegogo
GoFundMe
Company Competitor
X-Change
PayPal
Western Union
MoneyGram
Xoom
WeChat
Mi Wall Street
Goldman Sachs
Robinhood
E-Trade

29. Competitive Advantage
Börser will work to get the service available through most online channels, so that customers will see both convenience in purchasing the product and convenience over having to search numerous different cryptocurrency brands.
We have designed a complex and unique product capable of satisfying both crypto investors and the most demanding sophisticated investors. We are creating a flexible platform developed with a widely used programming language
We are incorporating the use of blockchain to provide real-life solutions -- opposite of most cryptocurrencies where when a solution is provided, it is related to blockchain only.

30. Competitive Advantage
CrowdingFunds create an innovative way for companies to raise capital while giving investors not only the possibility to access ground floor opportunities that were only available to accredited investors before, but also to have access to a very liquid investment.
CrowdingFunds will provide companies with a built-in marketing tool to bring investors and traffic through the creation of their own individual bounty program
CrowdingFunds will allow companies that are not blockchain-based to create a token backed by shares of their company and raise the required capital.

31. Competitive Advantage
By providing clients with professional managed accounts and trading signals, we are allowing both small and large investors to actually profit from financial markets.
Mi Wall Street will not only become the first brokerage to allow clients to own a franchise that will offer all its services, but will also become the first network marketing company that uses blockchain technology and pays its users with Börser cryptocurrency.
Mi Wall Street will allow its clients to trade almost any listed asset for what will be a close to zero cost.

32. Competitive Advantage
By creating a multipurpose application and a franchising model, the company is destined to become a dominant player in the market of remittance services and exchange of cryptocurrencies.
We integrate a messaging application (similar to WhatsApp) with a directory of local businesses shown on a map that accept Börser as form of payment and those that work as local exchanges to carry on transactions. We also have a crypto wallet in the same place in this simple and user-friendly cross-platform application.

33. Financial Info

34. PROJECTED TOKEN TRADING VALUE
Financial

35. Financial PROJECTED RETURNS (5yr) Per TOKEN Year 1 Year 2 Year 3