1. Knowing Your Readers

2. Reader Questions Why do I need to understand my readers?
What’s helpful to know about my readers?
3. How can I learn more about my readers?

3. Why Do I Need to Understand My Readers?
Fulfill needs.
2. Align your writing style.
Know the pitfalls.
Establish credibility.

4. Why Do I Need to Understand My Readers?
5. Appeal to their thinking.
Establish credibility.
7. Confirm accuracy.
8. Effective life application.

5. What’s Helpful to Know About My Readers?
1. Types.
2.Demographics.
3. Personal statistics.
4. Spirituality.
5. Lifestyle.

6. What’s Helpful to Know About My Readers?
6. Aspirations.
7. Prejudices.
8. Issues.
Reading
habits.
10. What they
want to know.

7. How Can I Learn More About My Readers?
Informal Ways:
1. Observation.
2. Conversations.
3. Small groups.
4. Random calls.
5. Reader letters.

8. How Can I Learn More About My Readers?
Informal Ways:
6. Talk to leaders.
Read about them.
8. Participate in their activities.

9. How Can I Learn More About My Readers?
Formal Ways:
1. Primary
research.
2. Controlled
focus groups.
3. Speaking engagements.

10. How Can I Learn More About My Readers?
Formal Ways:
4. Phone survey.
5. Personal
interviews.
6. Talk to the
experts.
7. Sales reports.

11. Knowing Your Readers A Worksheet
Write at least a two-page description of the readers of your book idea. Include the factors discussed in this session.

12. Knowing Your Readers A Worksheet
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