1. Web Analytics; Moments of Truth
Behdad Barati
Cyberlitix Technologies

2. What to come Who I am Why Analytics Web Analytics Components
Clickstream
Outcome Analysis
Competitive Intelligence
Experimental Testing
Voice of Customers
Q/A
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3. Web Analytics != Google Analytics
Before We Begin!!!
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4. Who I am A Passionate Software Solutions Analyst and Designer
Art lover, Visualization and Harmonies
A Digital Analytics Independent Consultant
Organizer of Web Analytics Champions (WACH)
Who I am
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5. Enable you to measure directly and make business decision based on Data not what you believe in or interpret
Analytics is simply a key to business success
Why Analytics
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6. Web Analytics Components
The Analysis of Quantitative and Qualitative Data from your website and competition, to drive a continual improvement of the online experience of your customers and prospects, which translates into your desired outcomes (online and offline)
“web analytics 2.0 Avinash Kaushik”
Web Analytics Components
Cyberlitix Technologies 2011 All rights reserved

7. Web Analytics Components
Quantitative and Qualitative Data
from your website and competition
to drive a continual improvement of the online experience of your customers and prospects,
which translates into your desired outcomes (online and offline)
Web Analytics Components
Cyberlitix Technologies 2011 All rights reserved

8. Web Analytics Components
Quantitative
Qualitative
Web Analytics Components
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9. Clickstream Collect data from your website Tools
Google Analytics (google.com/analytics)
Yahoo! Analytics (web.analytics.yahoo.com)
Omniture (omniture.com)
IBM Coremetrix (coremetrix.com)
Piwik (piwik.org)
eAnalytics (eanalytics.com)
Clicky (getclicky.com)
Clickstream
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10. Clickstream Architecture
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11. A Moment of Truth!!! Outcome Analysis Give meanings to data
Segmentation
Campaign Analysis
A Moment of Truth!!!
Outcome Analysis
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12. Outcome Analysis Goals and Funnels
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13. Outcome Analysis Goals and Funnels
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14. Competitive Intelligence
How your competitors are doing
Data Source
Tools
Compete (compete.com)
HitWise (hitwise.com)
Google Trends (google.com/trends)
Quantcast (quantcast.com)
Competitive Intelligence
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15. Competitive Intelligence
Some Competitive Analysis
Another
Moment
of Truth!!!
Competitive Intelligence
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16. Competitive Intelligence
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17. Experimental Testing Test what customers like in real world Tools
A/B Testing (Google Website Optimizer)
Multivariate Testing (Google Website Optimizer)
Experimental Testing
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18. Voice of Customers Get real voice of customers
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19. Voice of Customers Why Qualitative data worth as gold Tools
iPerceptions (iperceptions.com)
ForeseeReslts (foreseeresults.com)
KissInsights (kissinsights.com)
Voice of Customers
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20. Thanks You  Questions Behdad.barati@cyberlitix.com @infiwiz
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