1. Proposed Budget & Business Plan Budget Committee Presentation
Proposed Budget & Business Plan
Downtown Brampton BIA
Budget Committee Presentation
November 28, 2016
November 28, 2016
Financial Management Workshop

2. Administrative Assistance (pt) Marketing Coordinator (pt)
Organizational Structure
Downtown Brampton BIA Overview:
To promote the commercial area as a vibrant business and shopping district through the use of promotional activities such as special events, advertising, and beautification programs. We strive to keep the area foremost in the public’s mind as an attractive, pleasant place to shop, to be entertained, to work, and to live.
Key service areas include:
Marketing, Events & Communications
Membership Engagement
Beautification & Safety
Improvement / Maintenance
Executive Director
Administrative Assistance (pt) Marketing Coordinator (pt)
November 28, 2016

3. 2016 Achievements
New board of directors & executive director assumed role in April
New logo, new brand, new street banners
New partnerships with the City of Brampton – approximately $150,000 in-kind services to the BIA
Bike to Work Day & Meet the Beat in Downtown Brampton
BIA brought back Classic Cars & Legendary Stars with added programming Friday evening and Saturday evening. Laneway parties
Live Art Competition & A Night in the Lane
A Taste of Downtown Brampton, Christmas Market – extended weekends
November 28, 2016

4. 2017…Building our downtown!
Develop the following strategies for the 2017 BIA Work Plan:
2017 Work Plan – Overview/Executive Summary
2017 – 2019 Events & Promotions Strategy
2017 – 2019 Marketing & Communications Strategy
2017 – 2019 BIA Membership Strategy
2017 – 2019 Sponsorship Strategy / Plan
2017 Downtown Brampton Capital Project
November 28, 2016

5. 2017 Initiatives Beautification Events Marketing Membership Engagement
November 28, 2016

6. Beautification Capital Investments:
Street improvements / beautification / maintenance via:
Holiday street décor (set up reserve fund for 2019)
Lamp post banners (everyday and holiday)
November 28, 2016

7. Events Strategy Signature Events Hosted by the BIA
Classic Cars Celebrations
Thursday Night Concert Series – June to August
A Night in the Lane – September 2017
A Taste of Downtown/Food Event
Downtown Brampton Christmas & Downtown Christmas Market
BIA Sponsored Events
Live Art Competition
Brampton Farmers’ Market - FREE Pumpkin Decorating Events
Brampton Board of Trade Santa Claus Parade
New Year’s Eve Celebrations
November 28, 2016

8. Downtown Brampton - Events
November 28, 2016

9. Marketing/Communications
Marketing (Branding Plan) for Downtown Brampton
Marketing & Public Relations
Continue to keep Downtown Brampton top of mind in the public eye
Market Research, Baseline data, ROI to strengthen our business plan
Digital Marketing/Social Media Strategy
Membership Engagement & Membership Outreach Project: Quarterly Newsletters, Member e-News (bi-weekly), Downtown Business Mixers – Monthly
November 28, 2016

10. Marketing Partnership
Destination Downtown Brampton Brand Campaign
BIA contribution - $40,000, City of Brampton contribution - $40,000
BIA and City to work collaboratively to promote the downtown core as a key attraction and destination in the City of Brampton
This partnership with leverage dollars to build a stronger voice and presence for the downtown core.
Both the BIA and City of Brampton are eager to see this project be implemented to maximize the impact of the Marketing Partnership
November 28, 2016

11. Membership Engagement
Goals:
Increase attendance by our members to all BIA functions by 25%
Membership survey for 2017
Increase total outreach to our downtown business community
Programs:
Seasonal Membership Newsletter
E-news (bi-weekly)
Downtown Brampton Business Mixer (hosted quarterly)
Membership events – Bike to Work Day, BBOT Chamberfest, Diwali Dinner, 3-on-3 Hockey Tournament
November 28, 2016

12. Revenues Board approved budget increase for 2017 to be 2%
Operational Grant request to the City of Brampton – $10,812 for Rent Relief
Marketing Partnership with the City of Brampton – $40,000
Other Revenues:
Sponsorship – Sponsorship Package
Contribution from Reserve Fund for 2017& 2018 & 2019 to keep the BIA budget in line with a 2% increase
November 28, 2016

13. Operating Budget
November 28, 2016

14. Summary BIA Levy for 2017 $392,943.00 BIA levy for 2018 $400,802.00
November 28, 2016

15. Questions?
November 28, 2016