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Determining the boundary of firm
The consideration of transaction cost
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The causes of transaction cost
Bounded rationality Limited knowledge about contracting reduced market transactions Environmental uncertainty Many changes caused re-negotiation frequently Information asymmetries/compactedness The circumstances for inducing the opportunistic behavior of adverse selection/moral hazard Asset specificity Lower reselling/disposal/non-salvageable opportunity higher TC, prohibitively expensive cost Small number (monopoly/monopsony) Higher transaction cost while confronting the fewer sellers or buyers
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Integration decision High-tied Relational contracting
Transaction frequency low high Market/integration market low Asset specificity High-tied Relational contracting Bilateral integration Trilateral integration high Internal integration
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The newspaper/book publisher
Daily publishing and printing frequently without interruption If contracting outside, the high frequency of publishing operation would make the newspaper publisher locked by the printer Book publisher Scheduled book publishing Project-based negotiation and contracting by means of price bidding
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