1. Clark, K. B. and T. Fujimoto (1991)
2011 Fall Seminar on Technology Innovation
Product development performance : strategy, organization, and management in the world auto industry
Clark, K. B. and T. Fujimoto (1991)
기술경영학협동과정
이기영
오신호

3. Contents
Summary 1
Discussion 2

4. in Product Development
R&D
Production
Design
Build
Prototype as
problem detectors
vs.
Proving product
design
Test
Product
Ramp Up
Drawing
CAD
Building Tools
Dies
Basic
Research
Communication
Lead Time
Pilot Test
Leadership & Organization
제품 하나를 생산하는데, 시작부터 마칠 때 까지 의 소요 시간(기간)을 의미합니다. (제품의 기획에서 완성단계의 기간)
Manufacturing Capability
Success
in Product Development
Integrating Problem- Solving Cycles

5. 1. Summary □ How can we improve product development performance?
This Paper proves Japan car makers have more productive capability than U.S. and European firms due to hidden manufacturing capability, integrating problem solving cycles, and leadership & organization
Chapter 7
Chapter 8
Chapter 9
• R&D vs. Production
- Dynamism, Flexibility,
Creativity, Loose Control
- Stability, Efficiency,
Discipline, Tight Control
• Hidden Manufacturing Acts.
- Prototype fabrication
- the building tools and dies
- Pilot run implementation
• Problem-Solving Cycle
- Problem Recognition
- Alternative Generation
- Evaluation
- Decision Making
• Stage Overlapping & intensive Comm.
- Production E.O.S
- Informational E.O.S
- Network Externalities
• Problem Solving in the Upstream
& down Stream
• Product Development Organization
- Specialization
- Internal Integration
- External Integration
• The role of Product Manager
- Light weight System
- Heavy weight System

6. 2. Discussion Discussion Future Studies
What will the good strategy to improve product development performance
1) Pilot Projects : Prototypes Quality
2) Overlapping Communication : R&D - Production
3) Leadership : Heavy weight System
• Spending too much time on a planning or pilot projects will be good?
Luck
Future Studies
Product or outcome development in public sectors

7. Thank you