1. World Leading Methodology
Print Audience
Print audience estimates and demographic data are obtained from the PAMCo Survey of 35,000 face to face in-home interviews carried out across GB using a brand first questionnaire
Total Audience
Data Integration
Duplication
Single source data on duplication between print and digital platforms is obtained from the PAMCo 5,000 all device digital panel recruited from the face-face interviews
Digital Audience
Estimates of the audiences for digital platforms are sourced directly from comScore who provide a respondent level data file: fused PC & mobile panels