1. Viewing Trends Overview
April 2015
Viewing Trends Overview

2. Total Viewing April 2015
Irish adults aged 15+ watched TV for an average of 3 hours and 15 minutes each day in April 2015.
89% (2hrs 53min) of this viewing was live with the other 11% (22 min per day) time shifted.
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

3. Average Minutes Viewed Daily
April 2015
Housekeepers watched more than 3 hours 45 mins of TV every day in April 2015
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

4. TV Viewing Live v Time shift Year on Year
April 2015 v’s April 2014
PVR Ownership
Jan %
Jan %
PVR ownership is now at 58%. The vast majority of viewing is to live TV. The % of live TV viewing has declined slightly year on year for individuals and for younger audiences. Interestingly year olds are watching more TV than this time last year with an increase of 3 min per day
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

5. Weekly reach of TAM Ireland subscribing channels
April 2015
TAM Ireland subscribing channels reached 91% of housekeepers, 90% of housekeepers with kids, 87% of ABC1 adults and 83% of
yr olds each week in April 2015
Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

6. Commercial Impacts April 2015
Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

7. Average Number of Commercial Spots seen per Day
April 2015
Audience
Average Number of Spots seen per Day
Individuals 4+ 29
Adults 15+ 31
Adults 15-24 20
Adults 15-34 21
Adults 25-44 23
Adults 45+ 41
Adults ABC1 22
Housekeepers 36
HK with Kids 28
Children 16
Source: TAM Ireland Ltd / Nielsen TAM
Based on ROI Commercial Channels, Consolidated, National

8. Based on 30” sec 000s, Individuals 4+
Top 10 Advertisers April 2015
Based on 30” sec 000s, Individuals 4+ 1
BSKYB LTD 2
UNILEVER 3
DIAGEO 4
UPC 5
PROCTER & GAMBLE IRELAND 6
RECKITT BENCKISER 7
NESTLE IRELAND LTD 8
LOREAL 9
ALDI STORES LTD 10
EIRCOM
Source: TAM Ireland Ltd / Nielsen TAM
Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National