1. M AIN 8 R EASONS W HY D IGITAL M ARKETING I S C RUCIAL F OR T HE C OMPANIES Presnted By :- Ritika Goswami

2. 1. Cost Effective:- Digital marketing is considerably less expensive as compared to Traditional marketing methods, which includes campaigns, including print and television, broadcasting media, events, hoardings, banners & posters those are more costly because of pricey resources even its hard for tracking the ROI of each. So Digital marketing plays important for targeting research and analytics to quickly determine its results. Therefore it becomes an easy task for checking the working of each whether they are working well or not. Digital marketing channels always tend to be less costly from the start and its prevent overconsumption on online campaigns.

3. 2. Quick Reach & Competetive:- Digital marketingDigital marketing bridges the gap between large, medium, and small companies because it avails each level with many of the same resources. Digital marketing gives more opportunities to compete, improve brand awareness, and build a targeted and specific audience. Digital marketing lets you reach them in a short period of time even with remarketing ads, email and text marketing, and social media its provides retention of targeted audience so it helps in becoming competitive enough in every market situation.

4. 3. Flexible Access:- Digital Marketing facilitates in providing the easy access for the measurement to calculate, the finished product success. There are many forms and uses for the measurement of marketing terms in digital marketing. This method acknowledges the theory which takes an average to convert a cold lead to a sale and puts the highest value on it. When it comes to traditional marketing, it is much more difficult to measure the ROI of print ads in compare to digital ads, because the audience of a print ad is so much broader. With digital marketing, we can target specific audiences, it is easier task for determining which ad led to which sale. Thus including banner ads, email marketing, content marketing, and social media posts indicates us how to market yourself digitally, you open up a wide range of possibilities for future promotional strategies. With digital marketing, you also have the flexibility of evaluating and stopping poorly performing campaigns or ads in real time.

5. D IGITAL MARKETING

6. 4. Expansion For Market Share With Sales:- Most of the consumers do almost all of their shopping online. Digital marketing spreads your appeal to these people and thus expand of your company has automatically increase through google Shopping ads and brand awareness campaigns, its also helps in the expansion of your brand recognition and boost sales. Online market share is the percentage of total market sales of particular company accounts for. This figure is calculated by dividing the company’s total sales by online sales and multiplying that number by 100. Market share gives sales figures, providing data to the company to view their sales regarding the market size. Companies uses it to measure up to their competition, which always informs business innovation.brand awareness https://www.exltech.in/digital-marketing-course.html

7. 5. Easy Engagement with Proper Communications:- One of digital marketing’s best allowances is the ability for a company to engagement with almost every customers of a marketing campaign. Customers tend to engage more with marketing materials with the help of multiple types of content, including photos, video clips, and audio. It is easier to in the digital marketing than any other type of publicity. It gives much easier results available through the digital channels. With some simple modifications can be tracked and used to target customers more effectively. Digital marketing helps to communicate directly with the customers who see your content, notably through website comments, messages, reviews, and social media posts.

8. 6. Supports Tracking with Analytics:- Digital marketing helps companies to make decisions about where to invest their resources by improving efficiency. Gathering numbers for traditional marketing channels is a manual process, while most digital platforms, including social media and marketing automation, uses data analytics dashboards with all of the data digitally available. Analyzing reports on dashboards it's easy to find the appropriate customers, measuring performance metrics at each campaign. Besides communicating with customers, digital marketing tracks their activities. You can monitor which ads and types of content they have seen shortly before they make a purchase. This tells you which marketing methods are useful and effective.

9. 7. Authority To Maintain Reputation:- Digital marketing makes it easier to handle issues and controversies that relate to your product or your industry. In this way, you can establish yourself as an authority for such topics by ensuring readers trust on you. It helps in control personalized attention using results from customer behavior tracking to personalize our reach to creates the ideal customer experience. Better customer experience means increase the means increased trustworthiness and loyalty. https://www.exltech.in/index.html

10. 8. Real Time Experience:- Digital marketing provides you real-time experience. This helps your business take advantage of consumer response to current events, trends, topics and technologies. Whether your brand is using the latest technologies or not. To reach out to the customers, communicating in conversations about popular current events, or using the most popular platforms to deliver targeted ad content, digital marketing makes it possible to stay stable in the game. By taking advantage of a particular moment, businesses can increase their attention online and reach more leads and customers. The emergence of digital marketing allows you to respond to these trends quickly.