1. Sustainable tourism: the new Common Agricultural Policy - a way forward? Bergamo, 15 February 2019 STRD Karolina Jasińska-Mühleck European Commission, DG AGRI, Unit F.1
#FutureofCAP

2. CAP DELIVERING BENEFITS FOR EU CITIZENS
Climate & clean energy and environment
44 million jobs
in the food chain
Food security
for 500 million consumers
Steward
48 % of eu land
EU Agriculture
single market
bio & circular economy
eu AGRI-FOOD exports nearly € 138 bn
Is a common policy framework at EU level allowing for adaptation to local conditions
Provides support for farm income and competitiveness, while fostering a sustainable agriculture
Supports the development of rural areas throughout the EU
Enables the functioning of the single market and to speak with one voice internationally
The CAP

3. COMMON CAP OBJECTIVES 9 specific CAP OBJECTIVES
Increase Competitiveness
Rebalance Power in Food Chain
Ensure viable Income
Climate Change Action
9 specific CAP
OBJECTIVES
3 General Objectives:
Foster a Resilient Farm Sector
Bolster Environment and Climate
Strengthen Fabric in Rural Areas
Sustainable Resource Management
Protect Food & health quality
Preserve Landscapes & Biodiversity
Vibrant Rural Areas
Support Generational Renewal
Cross-cutting:
Knowledge & Innovation
Sustainable Development
Simplification

4. CAP SUPPORT – project examples
Raising awareness among local population of the value and ways of protecting nature and world heritage sites; expanding their touristic appeal
Common promotional tools (visual identity, smarthpone apps, tourism programme) to boost sustainable tourism
‘Nature hub’, collecting information on natural hot spots and aiding local businesses with a focus on nature with product development and quality management
Making small tourism businesses fit for the digital age
Testing new uses of historically important buildings under appealing brand name
Sustainable mobility
Promoting renewable energy through diversified rural tourism

5. CAP POST 2020 - new opportunities
Rebalanced responsibilities =>right mix of tailor made instruments
Enhanced environmental and climate action
Ring-fenced allocation to LEADER
Digitisation
Favourable conditions for cooperation
Focus on Smart Villages

6. VALUE ADDED OF LEADER APPROACH
Integrated approach
Place based
Linkages and synergies with key players
Community-led; involving citizens
Strategic framework, providing for structural change
Capacity building & provision
LAG as a catalyst of development processes
Social innovation

7. TO SUM UP CAP can foster sustainable tourism directly or indirectly
Get involved / co-design!
Collaboration is essential (positive spillovers vs. negative trade-offs)
What can tourism industry do for rural areas?

8. Thank you

9. More project examples LAG Nordburgenland Plus
LAG Oststeiriches Kernland
LAG Lebens.Wert.Pongau
ENRD project database: