1. Types of Promotion
November 30, 2016
Section 17.2

2. Bell Ringer
1. Describe the use of business ethics in promotion. 2. Explain one promotion you have recently seen. What was it and what caught your attention?

3. Agenda Bell Ringer Sales Promotions Types of Promotion Activity
Trade Promotion vs. Consumer Promotion
Kahoot!

4. Objectives Define sales promotion.
Explain the use of promotional tie-ins, trade sales promotions, and loyalty marketing programs.

5. The Main Idea
Sales promotion includes different techniques to increase sales and inform customers about a company’s products.
INCREASE SALES
INFORM CUSTOMERS

6. Sales Promotions
Incentives that encourage customers to buy products or services.
Build brand awareness
Encourage sampling
Increase purchases
Reward loyalty
SALES PROMOTION
TRADE PROMOTION
CONSUMER PROMOTION

7. Find examples of your word from 2-3 different companies. Step 3:
Research your word (use textbook, online resources, etc.) and define in your own words.
Step 2:
Find examples of your word from different companies.
Step 3:
Explain how your vocabulary word can increase sales.
Step 4:
Provide a visual representation of your word
Step 5:
Teach your classmates!

8. Trade Promotions
Sales promotion designed to get support for a product from manufacturers, wholesalers, and retailers.
Trade Promotions
Promotional Allowances
Cooperative Advertising
Slotting Allowances
Sales Force Promotions
Trade Shows and Conventions

9. Loyalty Marketing Programs
Consumer Promotions
Sales strategies that encourage customers and prospects to buy a product or service.
Consumer Promotions
Coupons
Premiums
Deals or Price Packs
Incentives
Product samples
Sponsorship
Promotional Tie-Ins
Product Placement
Loyalty Marketing Programs
Kiosks

10. WHAT DID YOU LEARN TODAY?

11. References
Distributive Education Clubs of America. (2002). Marketing essentials: Business week case studies. New York, NY: Glencoe/McGraw-Hill.