1. Millennials vs. Generation Z
A Generation of Change

2. A GENERATION OF CHANGE
Greatest Generation
1901
Silent Generation
1925
Baby Boomers
1943
Generation X
1965
Millennials
1980
Generation Z
1995

3. WHO ARE THEY? Generation Y Born Early 1990s – Early 2000s
Millennials

4. Millennials
WHY ARE THEY IMPORTANT? YEAR % of US Population will Comprise of Millennials

5. Millennials

6. Millennials Date Range & Characteristics 1980 – 1996
Team Oriented
Special
Conventional
Sheltered
Pressured
Confident
Achieving

7. Millennials A Rose by Any Other Name is Still a Rose
Generation Next
Peter Pan Generation
Generation Me
NET GENERATION
BOOMERANG GENERATION
Generation 9/11
DIGITAL NATIVES
Echo Boomers
generation we
TROPHY KIDS
GLOBAL GENERATION

8. Millennials Characteristics
Jean Twenge (Psychologist): GENERATION ME – 2006: traits of confidence, tolerance, entitlement, narcissism
2016 study by SYZYGY (digital survey agency) – Millennials exhibited 16% more narcissism than older adults.
Two types of Narcissism:
1). Grandiose Narcissism – attention seeking, power and dominance
2). Vulnerable Narcissism – acute sense of self – entitlement, defensiveness

9. WHO ARE THEY? Generation Z Born Early 1995 – Early 2012

10. WHY ARE THEY IMPORTANT? Internet Generation The First to be Born After the Popularization of the Internet.
Generation Z

11. Generation Z A Rose by Any Other Name is Still a Rose
Neo-Digital Natives
Internet Generation
POST MILLENNIALS
Centennials
DIGITAL NATIVES
Pluralist Generation
iGEN

12. Generation Z Date Range
Statistics Canada – Birth Year Starting 1993
Randstad Canada – 1995 – 2014
Australia’s McCrindle Research Center – 1995 – 2009
Sparks & Honey – Birth Year 1993 or after
Japan – Born After 1996
Pew Research Center – Born 1997
MTV – Born After 2000
American Marketing Association – Born After 9/11
Asian Business Unit of Corporate Direction – Born Between 2001 – 2015
Philippine Retailers Association – Born After 2001

13. Generation Z Population Size & Ethnicity
Forbes (2015) – 25% of US Population
54% Non Hispanic
24% are Hispanic
14% African American
4% Asian
4% Multiracial or Other

14. Generation Z Characteristics
Primarily Communicate by Videos and Movies
Independent with an Entrepreneurial Desire
Loyal, Compassionate, Thoughtful, Open-Minded, Responsible, Determined
Person to Person Contact
Want a Feeling of Fulfillment & Excitement in their Job
Eager to be Involved in their Community
Eager to Take Opportunities that will Give them Experience for the Future

15. Generation Z Characteristics
Concerned about Student Debt & Affording College (2013 Ameritrade Survey 47% & 36% respectively US)
Church Attendance – 41% Gen Z, 18% Millennials, 21% Gen X, 26% Baby Boomers (US Study).
40% drop in Teen Pregnancy, 38% drop in Drug & Alcohol Abuse, 28% drop in Non-Graduating teens (Annie E. Casey Foundation – Survey)

16. Generation Z Social Media
Primarily Communicate by Videos and Movies
Snap Chat, Twitter & Instagram
Pinterest, Facebook Instagram – higher use by women
Online Forums, E-Chat groups, Reddit – higher use by men
Negative – Cyberbullying
Positive – Website Builders, 3D Printers, Drop Shipping – providing them the additional opportunity to start a global business and a young age without leaving their house.

18. Millennials