1. Responding to disruption in Communications
Paul Edwards
Group General Manager Corporate Communications, ANZ
@pgtedwards

2. Influence and authority

3. Influence inversion Influence Authority 85% of population
48 Trust Index
Influence
Authority
15% of population
60 Trust Index

4. New paradigm for stakeholder engagement
Listening
Conversations
Communities
Authenticity
Relevance
Messaging
Broadcasting
Readers / Viewers

5. Priorities for communicators
Alignment to Purpose, Strategy, Values
Building technology capability
Partnerships and collaboration
Shifting investment priorities
Growth mindset, new capabilities

7. Social and digital success
Authentic voice
Agility and speed
Relevant conversations
Commitment to communities