1. WELCOME D-7750 Pre-PETS

2. MEMBERSHIP CHALLENGE If your club is over 25 members:
Grow your club by 10 members
Or 10%
If your club is below 25 members
Grow to 25 members
If you’re below 15 members, close the gap between where you are and 25 members by HALF 2

3. SMALL CLUB MEMBERSHIP PROFILES3

4. MEMBERSHIP PROFILES 22 22 22 22 13 Endangered Species? 5 Years 20 204

5. MEMBERSHIP PROFILES 22 12
Endangered Species 23 17 5

6. MEMBERSHIP PROFILES 23 15
Endangered Species 24
Next 5 Years? 17 6

7. MEMBERSHIP PROFILES 18 9
Game Over 7

8. LOSS of SUSTAINABILITY
Slip below critical mass of ~ 20 members
From 18 to 16 to 14 – Don’t realize what’s happening
Meetings of members = Trouble attracting speakers
Trouble attracting new members
Trouble executing meaningful projects
Aging out together – many of these same clubs have few members under 50
At members, 1 or 2 key players are holding the club together
Life happens to one of those -- Lights out
Fact:
Of the 15 clubs under 25 members in D-7750, only 6 had net membership gains in The rest had a NET MEMBERSHIP LOSS of Thirty-nine (39) members 8

9. MEMBERSHIP PROFILES 35 36 22
Recovery 28 39 43 9

10. This Club recovered from 14 Members
MEMBERSHIP PROFILES 42 31 25 14
Today, it’s 42 Members
This Club recovered from 14 Members 10

11. MEMBERSHIP PROFILES 24
January 2015 17 13 11

12. A “MEMBERSHIP GROWTH” CULTURE
A MEMBERSHIP GROWTH STRATEGY leads to a MEMBERSHIP GROWTH CULTURE
Absent a Membership Growth Culture, Your Club Will SHRINK
Friction
Gravity 12

13. MEMBERSHIP CHALLENGE If your club is over 25 members:
Grow your club by 10 members
Or 10%
If your club is below 25 members
Grow to 25 members
If you’re below 15 members, close the gap between where you are and 25 members by HALF 13