2. Goals
Commercial
To propose an innovative fragrance as an additional choice to mat;’s consumers and recruit new clients.
To develop cross selling animations with mat; and mat; limited.
To capitalize on the success of mat; and introduce a sensual edition.
Positioning
Mat; limited is a different, alternative fragrance dedicated to women with outgoing personality and allure.
Concept
Theme
Comparable to the legendary fragrance mat; by Masaki Matsushima released in the early years of the new feminine edition mat; limited aims to follow the line of urban fragrances.

3. Concept
Theme
Even though pink color is quite common in women’s fragrances, mat; limited is undeniably conceptual, born from the genius spirit of the designer Masaki Matsushima.
The mat limited pink is happy and appeasing, spreading a message of femininity and sensuality.
As Masaki explained : “15 years after creating the first mat; the new version mat; limited can only be pink, keeping the premium characteristics people love about the original”.
Why pink? “Because it is not only a feminine color but it gives a smooth, and a positive emotion”.
An interview with Masaki Matsushima will soon be available…
Key words :
Sensual
Delicate
Conceptual
Modern
Urban

4. Product description
Target
Mat; limited is for the modern urban woman, aware of the latest trends.
Description
The bottle :
Architectural lines, it is of a conceptual idea that is still an over-the-edge design. To perfect this unique bottle, the glass is enhanced by a soft silky pink cap and a clear pink juice. The combination of these components renders a delicate and harmonious presentation.
The pink cut circle, is a very subtle hint to the Japanese heritage of the designer.
The Packaging:
The box is sober, pearly pink and feminine. A metallic embossed circle adds a touch of contemporary design : it can be easily identified as a Masaki Matsushima fragrance.

5. Celebrating a fragrance emblematic of Masaki….
Product description
The Fragrance
Celebrating a fragrance emblematic of Masaki….
Mat; limited draws its inspiration from the original mat; and reveals its quintessence through a delicate tender pink shaded filter.
The spirit of mat; limited cheers up and is adorned with the bright and shimmering nuances of pomegranate caviar, laying on the sensual softness of osmanthus and rose flowers.
Hide-and-seek and transparency games for a Mat edition through a pink kaleidoscope.
Green Tea
Bamboo
Mango Pulp
Pomegranate
Osmanthus
Rose
Lotus Flower
Reed Wood
Water Jasmine
Crystal Musk

6. Product description
Price
EDP 80 ml natural spray
Recommended retail price : 69€
Reference : EAN Code:
EDP 40 ml natural spray
Recommended retail price : 49€
Reference : EAN Code:
Sales Support
POS material :
Tester 80ml EDP natural spray
Reference : – EAN Code :
Roll-on 10ml EDP
Reference : – EAN Code :
Vial 1ml EDP tube
Reference : – EAN Code :
MASAKI blotter
Reference : – EAN Code :
MASAKI paper bag
Reference : – EAN Code :
HD Visual - Logo
Link to FTP server

7. Sales Support
The Visual
Description
Soft and powdery shades add to the model’s posture a sensual atmosphere.
The harmonious lines of her face and the angular position of her arm evoke the shape of the bottle.
The pink color of the lips, the text and the bottle is enhanced by the soft colors of the model. This light contrast of tons creates a glamorous attractiveness adding delicacy to the visual.

8. - Outfit for the sale’s force Gift with purchase
> Suggested outfit for sale’s force
Animation Concept
An animation to draw consumers’ attention on the new feminine perfume of Masakï Matsushima with following tools :
- Outfit for the sale’s force
Gift with purchase
Visual indoors and outdoors campaign
PR and press support
Spraying campaign
> Suggested gifts
Touchpad cover

9. Animation Concept - Merchandising Recommendations
Podium :

10. Window display : (medium size)
Animation Concept - Merchandising Recommendations
Window display :
Window display : (medium size)

11. Animation Concept - Merchandising Recommendations
Window shelf display :

12. Counter display : Banners :
Animation Concept - Merchandising Recommendations
Counter display :
Banners :

13. Gondola head : Stock glorifier:
Animation Concept - Merchandising Recommendations
Gondola head :
Stock glorifier:
Front Back Side

14. Shelf glorifier : Shelf Showcard :
Animation Concept - Merchandising Recommendations
Shelf glorifier :
Shelf Showcard :

15. Animation Concept - Merchandising Recommendations
Shelves :

16. Font: ARIAL Colors: soft pink - pantone 698 C
Graphic chart
Font:
ARIAL
Colors:
soft pink - pantone 698 C
dark pink - pantone 8062 C
HD visuals , packshots and logos are available on demand.

17. The Visual