1. Perspectives for Change: an external view Bob Hodgson Zernike (UK) Limited Lisbon June 2002 ZERNIKE (UK) A programme on Innovation and Productivity for Portugal: Fostering International Partnerships

2. ZERNIKE (UK) Structure Structure and purpose Answer the question A couple of examples Some observations on draft programme Bob HodgsonLisbon, June 2002 Purpose promote plurality and flexibility

3. ZERNIKE (UK) Does Portugal need innovation Simply – YES It is already happening, lots of groundwork I like the proposed framework Understanding – Action - Results Some key characteristics flexibility and change project based business interconnectedness. Bob HodgsonLisbon, June 2002

4. ZERNIKE (UK) Change in Oslo Early 1980s Forskningsparken radical Rector and innovative programmes 20,000m2 science park, ideal model loss of constituency Mid 1980s regression and survival Mid 1990s massive mood swing FORNY programme Informatics challenge student enterprise competition cool prize integrated development and energy Bob HodgsonLisbon, June 2002

5. ZERNIKE (UK) Innovation in Nottingham Not on the map, but top 10 research university Lots of initiatives and resource capture looking to mainstream and integrate UNIEI Lab EMSEN Chrysalis Student E Masters programmes Innovative Manufacturing Centre Innovation On Line – left out Bob HodgsonLisbon, June 2002

6. ZERNIKE (UK) Tools for Understanding Good emphasis – a strong foundation of relevant skills Emphasis on personal networks Like to see elements of project management and business operations key challenge: sustaining the networks and linkages integrating with Portuguese businesses re-treading practitioners Bob HodgsonLisbon, June 2002

7. ZERNIKE (UK) Understanding for Action Agree premise that understanding necessary for improvement And the inclusion of Prizes But suggestions a bit too academic oriented – published papers Also needs to be better focused for impact – clear link to Action agenda broader than policy target work in real time have regard for wider dissemination Bob HodgsonLisbon, June 2002

8. ZERNIKE (UK) Action for Results My sort of programme!!!! How much resource is available to do all these things? Bob HodgsonLisbon, June 2002

9. ZERNIKE (UK) Perspectives and dilemmas: firms Innovate or die NTBFs global giants Prime area for partnerships Innovate and die cost minimizer buyer defined commodity businesses Product and service mix Bob HodgsonLisbon, June 2002

10. ZERNIKE (UK) Title Bits Bob HodgsonLisbon, June 2002

11. ZERNIKE (UK) Interactive models have changed Old Models, New Paradigms old barriers are coming down new arrangements are emerging with different tensions different rules need to be developed A key area is the management of IP protect commercialise incentivise legitimise share rewards - build legitimacy Bob HodgsonLisbon, June 2002

12. ZERNIKE (UK) Underpinning models: business drivers Sources of technology for firms Bob HodgsonLisbon, June 2002 Customer driven - supply chains Competition driven - cluster models Leaders and followers - differential patterns

13. ZERNIKE (UK) Differentiation: some concerns Differentiation: sectors and scale Bio and medical sciences SMEs and fast flexibility especially in ICT Public purpose: health defence environment Large firms and global competitiveness Clusters cooperation and competition Bridges and people Bob HodgsonLisbon, June 2002

14. ZERNIKE (UK) Bridges and people Jesuits and culture the three Fs incentivising the actors Migrants and knowledge Promotion and the champions league Capturing and embedding Engaging the other half Bob HodgsonLisbon, June 2002

15. ZERNIKE (UK) Legitimacy and support Crucial for all the stakeholders Seizing the initiative Oslo and the vikings Four crucial ingredients Language - being able to talk to each other Purpose - having a clear shared vision of future Incentive - funding to lubricate and rewards History - no substitute for doing it Bob HodgsonLisbon, June 2002