1. Media & Entertainment
Business challenge
As its magazine-publisher clients are hit by a perfect storm of rising costs and falling sales, how could distribution business COMAG help them trim expenses and boost efficiency?
Transformation
COMAG joined forces with IBM® Global Business Services® to unite its diverse business units on Microsoft Dynamics AX, centralizing core functions such as finance and order processing.
“Working with IBM Global Business Services to deploy Microsoft Dynamics AX has enabled us to refine our business processes and cut costs.”
—Steve Pounder, IT Director, COMAG
Steve Pounder, IT Director, COMAG
COMAG
Turns over a new leaf, harmonizing and streamlining its diverse business to reduce costs
Solution components
IBM® Blueworks Live™
IBM Global Business Services®
Microsoft Dynamics AX
Business benefits:
70% reduction
in number of processes handled by central functions
Cuts
costs and boosts efficiency
Strengthens
decision-making by improving visibility of orders, products, costs and more
Client Name
COMAG
Company Background
Founded in 1977, COMAG distributes around 30 percent of magazines sold in the UK, as well as exporting UK magazines for sale overseas. The company is jointly owned by Hearst Magazines UK and Condé Nast Publications, and also serves numerous independent third-party publisher clients, which together account for more than 60 percent of its annual revenues.
Business challenge
As its magazine-publisher clients are hit by a perfect storm of rising costs and falling sales, how could distribution business COMAG help them trim expenses and boost efficiency?
The benefit
Standardization on a single platform and process harmonization help COMAG reduce costs, while clearer insight into the business enables smarter decision-making.
Pull Quote
“Working with IBM Global Business Services to deploy Microsoft Dynamics AX has enabled us to refine our business processes and cut costs.”
—Steve Pounder, IT Director, COMAG
Solution components
IBM® Blueworks Live™
IBM Global Business Services®
Microsoft Dynamics AX
Case study Link
Founded in 1977, COMAG distributes around 30 percent of magazines sold in the UK, as well as exporting UK magazines for sale overseas. The company is jointly owned by Hearst Magazines UK and Condé Nast Publications, and also serves numerous independent third-party publisher clients, which together account for more than 60 percent of its annual revenues.
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