1. Chapter One: Principles of Business Communication
Practical Writing
Chapter One:
Principles of Business Communication

2. What do we learn in the course?
We learn to write effectively for business in English.
To be more specific, we learn to write clearly, concisely, and correctly in English for efficient communication in business.

3. What do we learn in detail?
We learn the basic rules and techniques of writing for business. We try to improve our skills in all four important aspects: spelling, punctuation, grammar, and formatting.

4. What do we learn in detail?
We will focus upon the skills of writing in the following business formats: memos, letters, reports, resumes, minutes of meetings, ads, etc.

5. Principles of Business Communication
Task 1

6. Principles of Business Communication
Functions of Business Writing
Principles of Business Communication
Adapting to Modern Changes in Business Writing

7. Class activities
Task 2
Task 3
Task 4

8. Levels of formality
Task 5

9. Principles of Business Communication
3cs Principles
Style: clear and concise
Tone: courteous
Presentation (format and language): correct
Clarity; conciseness; courtesy; correctness

10. Principles of Business Communication
The most important factors in workplace communication:
1 purpose
2 audience

11. Purposes: Two types of workplace writing
The informative type
The persuasive type

12. Audience: Levels of formality
Top-down communication: more formal
Bottom-up communication: more formal
Sideways communication: less formal