1. “Sweet Dreams” by Sanja Selakovic
BUSINESS PLAN
“Sweet Dreams” by
Sanja Selakovic

2. PRODUCT DESCRIPTION
Confectionery and café shop

3. MARKETS
Valjevo city and surrounding area

4. TARGET CUSTOMERS
People of all ages

5. PRICE
Good price for good taste

6. COMPETITORS
Atina
Fontana/Todorovic

7. MAIN SELLING POINTS Home-made cakes Wide range Interesting ambiance
Food for eyes , mouth and “soul”

8. PROMOTION Local TV stations ( Commercial programs)
Newspapers , magazines , flyers
Free promotions

9. START-UP COSTS
Machines, kitchen range , refrigerated cabinets €
Accessories €
Supplies €
Store/month –500 €
Employ 5 people/month €

10. FINANCING Take a loan from a bank Ask for one year grace period
Apply for a small business development loan (or local subsidies).