1. Liliana Flores Amaro The Greater Good Academy June 20, 2012
LILI’S FLOWERS & GIFTS
Liliana Flores Amaro
The Greater Good Academy
June 20, 2012

2. Mission, Vision, & Values
Lili's Flowers & Gifts provides you with unique and beautiful ways to celebrate every day through sustainably grown flowers and locally crafted gifts.
Vision
To showcase the earth’s floral beauty through sustainable practices and support other individuals and small businesses by giving them a venue to sell their products.
Values
Permaculture
Long and Thoughtful Observation ∙ Design from Patterns to Details ∙ Use and Value Diversity ∙ Catch and Store Energy ∙ Obtain a Yield ∙ Stack Functions

3. Opportunities & Challenges
Lack of sustainable-only focused florists and gift retailers in Northeast Denver
Lack of flowers in both Mo’ Betta Green Marketplace and City Park Esplanade Fresh Market
Competition
2 Competitors in 80205
2 Competitors in 80216
3 Competitors in 80207
2 Competitors in 80238
Price points may be high for neighborhoods and populations served
Grocery store floral departments
Full-time job
Limited Cash Flow

5. Marketing Product: Sustainable and/or local fresh flowers and gifts
Price:
Flowers: $15 - $40
Gifts: $5 - $50
Promotion: Website, Social Media, blasts, and word of mouth.
Place:
Mo’ Betta Green Marketplace
City Park Esplanade Fresh Market
Target Market
Local Business Owners
Hospitals and Clinics
Elderly and/or Assisted Living Buildings
Conscious Consumers
“Loca-vores”
People who love flowers & gifts
People who need flowers & gifts for any occasion
Northeast Denver

6. Operations & Management
Flower Sources:
Home Grown
Sustainable and/or Local growers
Gift Sources:
Local, independent crafters
Contracts, Consignment, MOU’s
Protocols:
Pre-, Market Day, Post-
Seasonal
Year One
Build relationships
Test flower varieties
Gather industry information
Year Two
Plant and harvest flowers
Contract with growers and crafters
Launch business
Sell at two farmers’ markets
Year Three
Continue Year Two’s work and expand to additional farmers’ markets
Evaluate transition to a more permanent location

7. Character:
BA in Anthropology
Community Leadership
Previous Management Experience
Attention to Detail
Cash Flow: Profit margin of 40% on product sales
Capacity: Starting small for gradual growth
Contribution: $5,000 over 3 years

8. Finances 2012 2013 2014 Sales $0 $7,000 $12,000 Expenses $5,000 $4,000
Net Income -
$3,000
$8,000
Outside Financing
$ 3,000
$2,000
Personal Investment
$1,000
Cash Position

9. Triple Bottom Line PEOPLE Healthier Working Conditions
Fair Wages and Treatment
PROFIT
Invest in the Local Economy
Exemplify Financial Sustainability

10. Liliana Flores Amaro 303-906-4703 LilisFlowersandGifts@live.com
Questions?
Liliana Flores Amaro