1. Strategic Communications
Rebecca Nickoli, Ed.D., Facilitator
NCWE Board Member

2. Why is Communication Important?

3. Internal Communications
Academic Affairs
Negotiating for space and equipment
Using credit FT Faculty, collective bargaining
Quality and rigor of faculty and courses
Offering distance learning courses
Collaborating on certifications & pathways
Cross-walking & PLA, assessment
R&D aspects of non-credit
Policies from legislature and accreditation
Advisory Boards

4. Internal Communications
Student Affairs
Placement tests
Career navigation or advising, opportunities for non-traditional students
Registration, financial aid, and payment for classes (in some cases)
Assistance with needs of veteran students
Security, ADA compliance, counseling
Libraries and tutors
Services – food banks, help with utilities, etc.

5. Internal Communications
Other College Offices
Grants Office
Finance
Marketing & Outreach
Foundation
Institutional Research
Compliance & Risk
Campus Operations
Bookstore

6. External Communications
Other Workforce-Related Entities
Local Workforce Boards
Chambers of Commerce
Economic Development Councils
Other training providers, e.g., Coding Academies
Manufacturing and trade associations
Sector entities

7. External Communications
Community-Based Organizations (CBOs)
Goodwill
Immigrant Serving Organizations
Veterans’ Groups
Literacy Groups
Vocational Rehabilitation
Faith-Based Groups
Re-entry groups
Police, Fire and Emergency Services

8. Government Agencies State, Local, and Federal Department of Labor
Department of Commerce
Department of Energy
Department of Education
Office of Career and Technical Education (OCTAE)
Department of Corrections
Department of Agriculture
(SNAP-E&T)

9. Business and Industry Reasons to Communicate
College mission for community service and engagement
To provide services and training
To solicit donations
To show mutual benefits of partnership
To reinforce your role as a partner, not a vendor

10. Modes of Communications
Calls, s, etc.
Social Media – Facebook, Twitter, and others
CRMs – Keep Updated
Publications, Schedules, and Ads

11. When Communication Goes Awry!