1. Yell.com Statistics and Demographics

2. Yell.com Monthly Statistics
7.6 million unique users
(12% growth from Mar-06 to Mar-07)
32.9 million searches
78 million page impressions
Source: Yell.com Statistics March 2007

3. User Profile
Source: BMRB's TGI.net (Mar-06) - an ongoing survey of 26,000 adults
Results are based on past research and are no guarantee of future behaviour

4. User Behaviour Ready-to-buy
53% of Yell.com users go on to contact a company,
of whom over half (51%) go on to purchase:
Source: Saville Rossiter-Base
Results are based on past research and are no guarantee of future behaviour

5. Success & Revenue Generation
90% of Yell.com users find what
they are looking for.
Yell.com helps to generate £56 million
daily for businesses appearing on the site
Source: Saville Rossiter-Base
Results are based on past research and are no guarantee of future behaviour