1. Dow & PFLAG Uniting for LGBTQ Fairness

2. Winning by Uniting Businesses, Allies & Families for LGBTQ Fairness and Equality
Your Presenters
Bill Hendrix, Ph.D.
Business Partner, Coastal States West, UP and T&O
Dow AgroSciences LLC
and
Diego Miguel Sanchez, APR
Director, Advocacy, Policy & Partnerships
PFLAG National

3. Ground rules This is a safe space
Be honest about your feelings and thoughts
Use “I” statements
Maintain the confidentiality of other participants
Respect the limited time we have today
Keep it relevant and concise
Listen generously
Please silence all electronics and be present.

4. What you will learn today - Best practices, how to:
Choose optimal ally partners
Maximize your business muscle to fortify LGBTQ fairness and equality in key communities
Reach and influence elected and appointed officials as business engaged with nonprofit ally partners

5. Participant questions - choosing partners:
Does your business want to or already engage with a nonprofit ally partner?
If yes, what does your business seek and/or get from its nonprofit partnerships?
If no, what would your business seek and/or get from its nonprofit partnerships?

6. Some corporate & business responses:
Pairing corporate and nonprofit community missions
Matching or complementing missions with communities’ equality gaps or needs
Communities include corporate, nonprofit and general community stakeholders

7. 3 things corporations want from nonprofit partnerships:
Brand values alignment (92%)
Measured as most important factor
Vetting: “You are the company you keep”
Impact and proof (76%)
Data showing that partnership made a difference
Cataloguing stories that show impact
Employee engagement, not limited to ERG (75%)
Increased brand awareness
Media results

8. The Dow and PFLAG Partnership
Brand values alignment (92%)
Align in support of LGBTQ people and their families
Focus on treating everyone with equal respect and fairness
Impact and proof (76%)
Scholarship Program support, STEM prioritization
Addition of Allies as qualifying category
Employee engagement, not limited to ERG (75%)
Corporate partnership raised Dow visibility with PFLAGers
Learning partnership delivers culturally intelligent workforce
Dow’s LGBT Conference in MI, improving community climates

9. Participant questions - Maximizing business muscle with allies and families for LGBTQ fairness
What assets does your company have of which its most proud?
Could or do any of those serve to leverage LGBTQ fairness and equality with allies and families? Which?
How do or would you flex those leveragable muscles or build them?

10. Examples of business muscle to leverage for LGBTQ fairness and equality with an ally partner
Current Assets
Products
Services
Employees
Supplier network
Prospective Assets
Consumer confidence if negative news occurs
Community forgiveness if there are service glitches or gaps
Employee attraction, recruitment, retention and promotion
Supplier interest and action

11. Participant questions - Influencing legislators
Do you know of any federal bills that would improve your company’s role as a current or prospective employer? Name or describe some.
Does your company operate in any states where equality evades the current slate of state laws? Name or describe some.
Would or does your company get involved in pending federal or state legislation that either would help or harm its employees, shareholders or customers who are LGBTQ or their families? Name or describe some some.

12. Dow, PFLAG and government outreach
The ally and family advantage
Most people who need to be educated or persuaded are allies, not LGBTQ people themselves
The Power is in the Zip Code
PFLAG is where Dow is
Elected and appointed officials - advocacy vs lobbying
Priorities: Federally The Equality Act and states’ gender identity public accommodations access

13. Keys to the castle: How to partner royally
Let’s meet
face to face meetings and having key contacts matter
Please write home
Treat partners like the SEC or your parents
Prove your love
Do interim check-ins, measurement and progress reports
Take time to note milestones and present to each other
Adjust to add value; meet management’s desired reporting style and content

14. Resources: Give us your email address, and we’ll send you some
Research studies and reports
Published articles
Websites of interest
Leave your card or us at:
Bill Hendrix:
Diego Sanchez:

15. Questions, Comments? Thank you.