1. Blue Ocean Strategy
Stephen Mitchell

2. Outline Who’s in the room? The problem with education Focus
Blue Oceans
Tipping for change
Embedding innovation

3. www.socrative.com Click “Student log in” Room Name: EDEXEC

4. The problem with education

6. Schools have a cash deficit budget
1/3

7. Class sizes are rising

8. Blue Ocean Strategy
Based on the article by W. Chan Kim and Renée Mauborgne
Real terms funding
When Cirque du Soleil entered the scene, the circus business was in long-term decline.
Other forms of entertainment (like sporting events and TV) were capturing a growing share of wallet and attention.
Children, the mainstay of the audience, preferred electronics to circus acts.
And activist groups had fueled public sentiment against the use of animals, which were integral to the circus experience.
Harvard Business Review

9. How did Cirque thrive in such a dismal environment?
Blue Ocean Strategy
Based on the article by W. Chan Kim and Renée Mauborgne
How did Cirque thrive in such a dismal environment?
The answer can be found in the tagline for one of its first productions: “We reinvent the circus.”
Harvard Business Review

12. Where is your time?

13. Where IS mgt time spent? Time spent Little Lots
1 month months months year years years

14. Where SHOULD mgt time spent?
Time spent Little Lots
1 month months months year years years

15. The focus gap Time spent Little Lots
1 month months months year years years

16. Exercise

17. Strategy Canvas

21. Four Actions Framework

23. Eliminate
Raise
Reduce
Create

24. Eliminate Raise Reduce Create
Data islands
Different processes
Community engagement
Presence around site
Communicate
Reduce
Create
Time to produce accounts
Decision making hierarchy
Metrics measured
Balanced Scorecard
New branding
Communication channels
Intra-school competition

25. Key Questions

26. Are there others in the sector who have created blue oceans?

27. To what extent is your strategy relying upon competing in an existing space

28. Do you have the right balance between new initiatives and doing more of the same?

29. Do you rely upon technology to open up new opportunities, or are you being creative in your thinking?

30. What is stopping you creating a blue ocean?

31. What obstacles do you need to overcome?

32. How do we make change?

33. Bill Bratton, NYPD Chief

34. Cognitive Hurdle: Political Hurdle: Motivation Hurdle:
Put managers face to face w/ problems. Find new ways to communicate
Political Hurdle:
Identify and silence internal opponents; isolate external ones
Motivation Hurdle:
Put the stage lights on and frame the challenge to match the org’s various levels
Resource Hurdle:
Focus on the hot spots and bargain w/ partners

35. Embedding Innovation

37. Thank you