1. Glossary, Products and Discovery Questions

2. Benefits of Elé/Nexeo Agreement
Exclusive Agreement – only Personal Care distributors in 12 states (ND, SD, KS, MN, IA, MO, WI, IL, IN, KY, OH, MI)
ISO 9001:2008 Certified – assures quality processes and procedures are practiced and audited
Sales Support – joint calls, prices support where possible, timely response
Technical Service – access to R&D staff with over 100 years personal care experience and McIntyre Know-how
Product Portfolio – broad range of core ingredients and desired specialties
Tailored Ingredients – ability to customize or duplicate formulas to meet customer needs
Low Minimum Order Quantity – some as low as one drum
Ability to Package Complementary Chemical – one-stop-shop to help maximize share of formula spend

3. Who to contact? What are you looking for? Primary Source
Secondary Source/Comments
Certificate of Analysis (COA)
With order. ed upon request.
Company Logo
Competitive Intelligence
Elé Sales Manager
Freight Estimates
Historical shipments
Invoice Issues - Incorrect Pricing
Invoice Issues - Need Copy
Market Trends
Material Safety Data Sheet (SDS)
Nexeo Product Specialist
 User will need to set up Elé website username, once logged in - click on "Products"
Order Status
Price Increase Justification
Pricing - Distributor List Price
Pricing - Special Requests

4. Who to contact? What are you looking for? Primary Source
Secondary Source/Comments
Product Application Support
Elé Sales Manager
Product Data Sheets (PDS)
Nexeo Product Specialist
 User will need to set up Elé website username, once logged in - click on "Products"
Product Lead Time
15 working days
Product Forecasting
Product Minimum Order Quantity
Distributor Price List
Product Presentations
Product Quality Issues
Will initiate Customer Incident Report
Product Price Support (Credit Upon Proof of Payment) Processing
Distributor to submit monthly
Product Regulatory Support
Product Replacements
Product Returns
Product Support- Other Commercial Issues
Product Samples
Provide application, estimated annual volume, and competitor with request.
Product Specification
COA
Product Properties
Product Data Sheet

5. Elé Product Nomenclature
Trade Name
Chemistry
Function
Comments
PEL-ALC
Alkoxylated Alcohols
Emulsifiers
Nonionic emulsifiers (predominately ethoxylated , but some propoxylated). Ethoxylated products names are PEL-ALC xxx-y, where xxx is the alcohol and y is the moles of EO. Greater than 15 moles, product is low melt point solid at room temperature.
PEL-AMID
Alkanolamides
Foam Stabilizer, Viscosity Builders, Humectants
Alkanolamides designed to perform as foam stabilizers & viscosity builders in anionic based cleansing products. All are liquids at room temperature except PEL-AMID CAEE, which is a soft paste.
PEL-AMPH
Amphoteric/ Zwitterionic Surfactant
Surfactant, Foaming Agent
Amphoteric (+/-) and Zwitterionic (+ & -),Surfactants may act as detergents, wetting agents, emulsifiers, foaming agents, thickener, and dispersants. Builds and stabilizes foam. (Betaines and Hydroxysultaines)
PEL-EST
Ester
Emollient
Moisturize and create occlusive barriers
PEL-INE
Amine
Conditioner
PEL-INE ISML tertiary amine cationic conditioning agent
PEL-PAG
Polyalkylene Glycol
Emolient
Alkoxylate, nonionic emollient. WS – water soluble (EO based), WI – water insoluble – (PO based)
PEL-STAT
Preservative
PEL-SULF
Sulfosuccinate
Foaming Agent, Surfactant
Mild, anionic, high to moderate foaming surfactants that stabilize and build foam

6. Elé Product Nomenclature (con’t)
Product Term
Description
2Cxx
Disodium Cocoamphodiacetate
AME
Acetic monoethanolamide
AMOD
Amodimethicone
CAEE
Coconut Oil Aminoethoxyethanol Amides
CBSxx
Cocamidopropyl Hydroxysultaine
DIPA
Diisopropanolamine EO
ethelyene oxide or ethoxykated
ISML
Isostearamidopropyl Morpholine Lacate
Product Term
Description
LE-B
preserved with benzoic acid
LE-H
preserved with DMDM hydantoin
LE-K
preserved with Kathon CG
LHS
Lauryl Sulfobetaine / Lauryl hydroxysultaine
PAG
polyalkalene glycol
PEG
polyethelyene glycol
PEG-xx
PEG-XX Dimethicone
PPG
polyproplene glycol

7. Surfactants may act as:
Trade Name
Conditioners
PEL-INE, PEL-PHOS
Detergents
PEL-ALC, PEL-AMPH
Dispersants
PEL-AMPH
Emulsifiers
PEL-ALC, PEL-AMID, PEL-AMPH
Foaming Agents
PEL-AMPH, PEL-SULF
Foam Stabilizing
PEL-AMID
Solubilizing
PEL-ALC, PEL-AMID
Thickeners
PEL AMID, PEL-AMPH
Pearlizing Agents
 PEL-PEARL
Wetting Agents
PEL-PHOS
Conditioners PEL-SIL, PEL-FIX
Detergents PEL-AMID, PEL-DET
disinfectants
Dispersants – PEL-LOK, PEL-ROK
Emulsifiers –PEL-ALC, PEL-AMID
foaming agents PEL-AMID, PEL-AMPH, PEL-SULF
solubilizing agents PEL-ALC, PEL-AMID
Thickeners – PEL AMID, PEL-AMPH
pearlizing agents
wetting agents PEL-WET, PEL-SIL 3 6 6

8. New Product Development OR Pricing Request
Question
Response
Product
Customer
Location
Industry
Application
Typical Order Qty
Annual Volume
Competitive Product
Competitive Price to Meet
Competing Against Which Distributor
Competing Against Which Manufacturer
For NPD – need product specs and sample

9. A-List Products A Products with best potential Sell regularly
Code
INCI/Chemical Name
Dr Net Wt (lbs)
Dr Gross Wt (lbs)
Pricing US$/lb
Min Order Qty (drs)
Exclusive
Shelf Life
Temp Min
Temp Max
PEL-ALC CA-205P
PPG-5 Ceteth-20
450
471 3 A
24 months
50°F
90°F
PEL-ALC CSA-25
Ceteareth-25
441
462
PEL-ALC LA-7-90
Laureth-7 2
PEL-ALC OD-20
Octyldodeceth-20
PEL-AMID C-DIPA
Cocamide DIPA 1
PEL-AMPH ALP
Arginine Lauraminopropionate
PEL-EST OVG
Glyceryl Olivate
420 10
PEL-PAG WS-5100
PPG-33-Buteth-45; Butanol, ethoxylated, propoxylated
460
481
PEL-SULF LE-B
Disodium Laureth Sulfosuccinate
475
496 8
5 months
PEL-SULF PEG-12D
Disodium PEG-12 Dimethicone Sulfosuccinate
Products with best potential
Sell regularly
Raw materials in-stock
Typically <3 week lead-time

10. Foaming Agents/Mild Surfactants (Amphoteric)
Product Name
INCI
Competitive Cross
Benefit
PEL-AMPH 2C
Disodium Cocoamphodiacetate
Mackam 2C
Miranol C2M
Very mild, non-defatting, often used as surfactant in pre-moistened wipes, baby shampoos, and hospital cleaners. Still commonly used.
PEL-AMPH 2CSF-CG
Disodium Cocoamphodipropionate
Mackam 2CSF-40CG
Salt-free and methanol-free. Reduces irritation of other surfactants.
PEL-AMPH ALP
Arginine Lauraminopropionate
NONE
Patent Pending
Broad ingredient compatibility, excellent wetting. good foam generation. very mild, readily biodegradable, plant-derived, excellent regulatory profile
PEL-AMPH HPC-32
Sodium Cocoamphoacetate
Miranol Ultra C-32 & Mackam HPC-32
Mild, low-irritating, good foaming, non-defatting for baby shampoos and skin cleaners, etc. HPC-32 matches Miranol Ultra C-32 and HPL-28 is a match to Mackam HPL-28. These are modern, high active, low by-product containing amphoterics.
PEL-AMPH HPL-28
Sodium Lauroamphoacetate
Miranol Ultra L-32* & Mackam HPL-28
PEL-AMPH LDP
Sodium Lauriminodipropionate
Mackam 168L
Deriphat 160 C
High foaming, salt-free surfactant with good detergency. Provides nice lather in skin cleansing applications.
BOLD = A-List

11. Foaming Agents/Mild Surfactants (Anionic)
Product Name
INCI
Competitive Cross
Benefit
PEL-PHOS SG
PPG-5 Ceteth-10 Phosphate
Crodafos SG
See Conditioning Agents
PEL-SULF L
Disodium Lauryl Sulfosuccinate
Mackanate LO
High foaming mild surfactant with tight dense lather for use in skin cleansers .
PEL-SULF LE-B
PEL-SULF LE-H
PEL-SULF LE-K
Disodium Laureth Sulfosuccinate
Mackanate ELBA
Mackanate EL
Mackanate ELK
Mild high foaming surfactants ideal for skin cleansers and bubble baths. Typically formulated with SLES to yield low irritation and higher foam heights. LE-B preserved with Benzoic Acid, LE-H with DMDMH, and LE-K with Kathon CG.
PEL-SULF PEG-12D
Disodium PEG-12 Dimethicone Sulfosuccinate
Mackanate Ultra SI
Extremely mild silicone functional sulfosuccinate surfactant that exhibits moderate foaming while providing excellent foam stability. Ideal for cleansers with low eye and skin irritation.
BOLD = A-List

12. Foaming Agents/Mild Surfactants (Hydroxysultaines – zwitterionic)
Product Name
INCI
Competitive Cross
Benefit
PEL-AMPH CBS
Cocoamidopropyl Hydroxysultaine
Mackam 50-SB
Mirataine CBS
Similar to PEL-AMPH CBS-G, but made from stripped, hydrogenated coconut oil, resulting in a lower odor, glycerine-free product with better viscosity building properties.
PEL-AMPH CBS-G
Mackam CN
Made from whole coconut oil. Excellent foamer an viscosity builder in combination with anionic and amphoteric surfactants.
PEL-AMPH CBS-GF
None
Similar to PEL-AMPH CBS-G, but made from hydrogenated coconut oil, resulting in a lower odor, glycerine-free product with better viscosity building properties.
PEL-AMPH CHS
Cetyl/Lauryl/Myristyl Hydroxpropyl
Sultaine
Mild, biodegradable, high-foaming zwitterionic surfactant with excellent stability in both acid and alkaline formulations. Provides emolliency, foam stabilization and viscosity building properties.
PEL-AMPH LHS
Lauryl Hydroxysultaine
Mackam LHS
Hydrolytically stable and soluble in strong electrolyte, this product is also a good foam stabilizer.

13. Betaines vs. Hydroxysultaines
Amphoteric
Zwitterionic
Charge is pH dependent
Charge is neutral in all pH ranges
35% active
50% active
Extremely price sensitive
Not as price sensitive
Recent acknowledgement of dichloroacetic acid (Prop 65)

14. Foam Stabilizers/Viscosity Builders
Product Name
INCI
Competitive Cross
Benefit
PEL-AMID CAEE
Coconut Oil Aminoethoxyethanol Amides
None
Secondary amine-freealkanolamideto replace cocamide DEA. Low temp melting solid providesfoam stabilization and viscosity improvement similar to Cocamide DEA.
On TSCA. Not on DSL or NDSL.
PEL-AMID C-DIPA
Cocamide DIPA
ColaLiquid DC
DEA-free liquid to replace Cocamide DEA in anionic based cleansers and shampoos. Preforms similarly to Cocamide DEA.
Not on TSCA. Only PC.
Not on DSL or NDSL.
PEL-AMID L-DIPA
Lauramide DIPA
ColaLiquid DL
DEA-free alkanolamide to replace Cocammide & Lauramid DEA in anonic based clasenares and shampoos. Performs similar to Lauramide DEA.
BOLD = KEY PRODUCT

15. Foam Stabilizers/Viscosity Builders (con’t) (nonionic)
Product Name
INCI
Competitive Cross
Benefit
PEL-AMID RSA-4
PEG-4 Rapeseedamide
KAO - AMIDET N
Pilot - MASAMIDE R-4 Lincoln Fine Ingredients - LINESSENTIAL R-4
Mild, naturally-derived, diethanolamide-free thickener, foam booster, solubilizer, and emulsifier.
DEA REPLACEMENT
PEL-AMID CD
Cocamide DEA
Mackamide C
Ninol 128
Ninol 40-CO
Economic, foam booster & viscosity stabilizer for anionic cleansers.
PEL-AMID LD-LSM
Lauramide DEA
Amidex LSM from Lubrizol
One-to-one mole ratio Lauramide DEA providing excellent foam stabilization and viscosity improvement. Designed to replace the sold forms of lauric diethanolamides.
PEL-AMID SD
Soyamide DEA
Mackamide S
Soy based viscosity builder and conditioning agent.
BOLD = A-List

16. Conditioning Agents (Cationic & Anionic)
Product Name
INCI
Competitive Cross
Benefit
PEL-INE ISML
(cationic)
Isostearamidopropyl Morpholine Lactate
Mackalene 426
non-irritating, no build-up, readily rinses. Ideal for clear shampoos.
PEL-PHOS SG
(anionic)
PPG-5 Ceteth-10 Phosphate
Crodafos SG
Superior wet combing and conditioning without build-up, assists solubilization of normally hard to incorporate ingredients, effective thickening, especially with cationic surfactants, good surfactant for emulsification. stable with cationic surfactants.

17. Solvay Replacements Product Name INCI Function Competitive Cross
PEL-AMPH 2C
Disodium Cocoamphodiacetate
Mild Amphoteric Surfactant
Mackam 2C
PEL-AMPH 2C-75
Mackam 2C-75
PEL-AMPH 2CSF-CG
Disodium Cocoamphodipropionate
Mackam 2CSF-40CG
PEL-AMPH HPC-32
Sodium Cocoamphoacetate
Mackam HPC-32
PEL-AMPH HPL-28
Sodium Lauroamphoacetate
Mackam HPL-28
PEL-AMPH LHS
Lauryl Hydroxysultaine
Mild Zwitterionic Surfactant
Mackam LHS
PEL-SULF LE-B
PEL-SULF LE-H
PEL-SULF LE-K
Disodium Laureth Sulfosuccinate
Mild High Foam Surfactant, Anionic
Mackanate ELBA
Mackanate EL
Mackanate ELK
PEL-SULF PEG-12D
Disodium PEG-12 Dimethicone Sulfosuccinate
Mild Moderate Foam Surfactant, Anionic
Mackanate DC-50

18. Croda Offsets Product Name INCI Function Competitive Cross
PEL-ALC CA-205P
PPG-5 Ceteth-20
Emulsifier
Croda Procetyl AWS
PEL-ALC IC-20-70
Isoceteth-20
Croda Brij IC Evonik TEGO Alkanol IC 20
PEL-ALC LA-7 90
Laureth-7
Solvay Rhodasurf L-790
PEL-PHOS SG
PPG-5 Ceteth-10 Phosphate
Conditioning Agent/ Viscosity Builder
Croda Crodafos SG

19. PEL-PHOS SG INCI Name: PPG-5 Ceteth-10 Phosphate CAS Number: 73361-29-2
NEW
Equivalent to Crodafos SG
Superior wet combing and conditioning without build-up
Assists solubilization of normally hard to incorporate ingredients
Effective thickening, especially with cationic surfactants
Good surfactant for emulsification
Stable with cationic surfactants

20. DEA Replacements Product Name INCI Function Competitive Cross
PEL-AMID CAEE
Coconut Oil Aminoethoxy Ethanol Amides
Non-DEA Viscosity Builder/Foam Stabilizer
 None
PEL-AMID C-DIPA
Cocamide DIPA
NOT ON TSCA – Personal Care use only.
Colonial Cola Liquid DC
PEL-AMID L-DIPA
Lauramide DIPA
Colonial Cola Liquid DL
PEL-AMID RSA-4
PEG-4 Rapeseedamide
Kao Amidet N

21. PEL-AMID RSA-4 INCI Name: PEG-4 Rapeseedamide CAS Number: 85536-23-8
Attribute
Cocamide DEA
PEL-AMID RSA-4
% Active 85 90
Allergens
Free
Biodegradable
Yes
Yes – low order of toxicity
Foam boosting, thickening, stabilizing
Good
Very Good
Forms Nitrosamines No
HLB
Relatively Low
Mild to skin
Pre-Phasing Fragrances
Prop 65
Listed
Not Listed
Refatting
Renewable Carbon
Rapeseed = Canola

22. PEL-AMID RSA-4 – Qualifying Questions
How are your current viscosity builders working for you?
What issues or concerns to you have about your current viscosity builders?
How satisfied are you with the Cocamide DEA alternatives you are using?
Please share your level of interest in a naturally derived product that performs similar or better to Cocamide DEA?

23. Exclusive to Elé Product Name INCI Function Competitive Cross
PEL-EST OVG
Glyceryl Olivate
Emollient
No direct off-set.
Functional off-sets: GMO, petrolatum & synthetic esters
PEL-AMPH ALP
Arginine Lauraminopropionate
Wetting agent, conditioner, foaming agent
NONE
Patent Pending
BOLD = A-List

24. PEL-AMID RSA-4 – Qualifying Questions
How are your current viscosity builders working for you?
What issues or concerns do you have about your current viscosity builders?
How satisfied are you with the Cocamide DEA alternatives you are using?
Please share your level of interest in a naturally derived product that performs similar or better to Cocamide DEA?

25. PEL-EST OVG -Unique Attributes
Hydrates Skin
Yes
Provides Emolliency, Occlusion, and Humectancy
PEG, EO, PO, Dioxane
Free
Refatting
Renewable Organic Base Oil
Replacement for Petrolatum or Synthetic Esters
Retains anti-aging phenolic compounds
Typical use level:
1-10%

26. PEL-EST OVG – Qualifying Questions
What challenges are you facing with emulsifiers you are working with?
Are you using petrolatum or synthetic esters in your formulations? If so, would you like to learn more about an alternative derived from organic olive oil?
Please share your level of interest in a naturally derived product that performs similar or better to current emulsifiers?

27. PEL-AMPH ALP - Unique Attributes
Highly compatible with other ingredients
Yes
Excellent wetting
Good foam generation
Very Mild
Biodegradable
Plant derived
Excellent regulatory profile
Typical use level:
5-15%

28. PEL-AMPH ALP - Excellent Regulatory Profile

29. PEL-AMPH ALP -Qualifying Questions
Have you heard about the soothing effects of arginine?
Please share your level of interest in a naturally derived product that is a good wetter and foam builder?
What issues or concerns do you have about formulating with irritating surfactants?

30. How to Approach Customers
Exciting new line to talk about
Wide variety of chemistries
Can tailor to meet needs/Flexible
Low MOQ
Macintyre Know-How
Here is a sampling of our offering
Please share your level of interest

31. Discovery Questions? Any formulation challenges?
Do you use any Ceteths?, Laureths, Oleths? etc.
Need for high EO/PO alcohols?
Looking to replace DEA?
If replaced with betaine, is it performing as it did before?
Are you aware that betaines have trace levels of dichloroacetic acid (DCA) that are on Prop 65?
Have you seen our formularies?
Difficulty meeting minimum orders?
Dissatisfied with service or lead-times?
Would you be interested in a secondary supplier?

32. Differentiate Elé (and Nexeo)
More agile and responsive
1,000 kg to 40 metric tons,
Support from project inception, scale-up, through commercial success
Can make what others discontinue
Can respond quickly to changes in market
Custom Tech Service
Taylor product to meet customer needs
Nexeo increased product line offering
Increase share of formula spend with Nexeo

33. High Margin Alternatives: Greenish Products: Other Top Sellers:
PEL-ALC CA-205P,PEL-ALC IC-20-70, PEL-ALC LA-7 90, PEL-FIX 123, PEL-PHOS SG, PEL-QUAT SL-5, PEL-SIL Q-80
Greenish Products:
PEL-AMID RSA-4 & PEL-EST OVG
Other Top Sellers:
PEL-ALC CA-205P, PEL-AMPH 2C, PEL-AMID C-DIPA
PEL-SULF LE-B, PEL-SULF PEG-12D
PEL-SIL PEG-12, PEG-8L, PEPG-1818, PEPG-310
Products with high moles EO/PO
Ability to modify
EO/PO alcohols

34. Your Success = Our Success
How can we help you?