1. The New Intelligent Edge Akraino Marketing Plan
Balaji Ethirajulu
Akraino Outreach Committee
Dec 2018

2. Agenda Marketing Strategy/plans Demo’s. Target Segments
Vision / Mission Statement
Events
Digital Marketing
Demo’s.

3. Marketing Strategy / Plans

4. Akraino Vision Statement
Under the auspices of The Linux Foundation, The Akraino Edge Stack project is creating an open source software stack that supports high- availability cloud services optimized for edge computing systems and applications, running in virtual machines or containers. Designed to improve the state of edge cloud infrastructure for enterprise edge, OTT edge, carrier edge and networks, Akraino Edge Stack will offer users new levels of flexibility to scale edge cloud services quickly, to maximize the applications or subscribers supported on each server, and to help ensure the reliability of systems that must be up at all times.

5. Marketing Strategy - Target Segments
Promote – based on Business potential, Use cases, Blue prints, Release plans
Market segments
Telco - Tier I, II, III adoption
Focus on 5G (VNF /CNF’s), IoT, other edge cloud use cases – AR/VR, ….
Enterprise segments – SD WAN
Technology segments – Networking, cloud native, IoT
Grow Developer & end user’s communities
Work with adjacent groups like ONAP, OPNFV, ODL, Edge X, Kubernetes, Openstack…..

6. Marketing Strategy – 2019 Events Possibilities
ONS NA – April 3-6, 2019, San Jose
ONS Europe – September, 2019 – Antwerp
Internet of Things World, Santa Clara – May 13-16, 12,500 plus attendees,
IoT Tech Expo, North America (Nov ), London (April 25-26), Amsterdam (June )
MWC – (February) Bring Akraino messages in MWC!
IoT Solution World Congress in Barcelona – (Oct ) a good general IoT Event.
Hannover Messe - (April 1-5) but this more manufacturing focused (EdgeX presence)
Container event - Kubecon – USA (Nov ), Europe (May 20-23) , China (June ). Try to participate at least one Kubecon
GNTC – (November) China
Speaking opportunities & CFP process – all events

7. Marketing Strategy – Digital Marketing
White paper, Webinars, Blogposts, Video’s
Content for the landing page
Blueprint / Use cases brief/high level description for R1 release
Describe the Akraino components
FAQ’s
Naming of blue prints, family, species ……
Message Deck – PPT/ word
PR’s
Champions from TSC to work/collaborate with Marketing team
Digital Marketing vs Physical events – 70/30

8. For More Information, Please Visit www.akraino.org

9. TSC F2F meeting – Dec 6 and 7
Discussion mainly about Release 1, planned – date?
Reviewed the blueprint proposals and approved 21 blueprints overall. There are 8 blueprint families.
R1 Release – How many?
Target segments – Telco, Enterprise, and IoT
Lab – Community need to be established by Feb, 2019, Some vendors planned to bring certain HW for their blue prints.
Presented a draft of 2019 marketing plan to sync up our activities
Project work will start 3rd week of January.