1. Build your business
examples

2. Based on their SLOGAN, can you name the company?
“Eat Fresh”
“Just do it”
“The Breakfast of Champions”
“The Ultimate Driving Machine”
“It’s finger lickin’ good!”
“I’m lovin’ it”
“Melts in Your Mouth, Not in Your Hands”
What does this say about the importance of a slogan?

3. BUSINESS CARDS – What do you need? What works?

4. FLYERS – What do you need? What works?

5. FLYERS – What do you need? What works?

6. Sell the problem you solve, not the product.
REMEMBER
Sell the problem you solve, not the product.

7. Where Does the Information Go?

8. IMPORTANT: Look at these projects with an eye for what works and what doesn’t work. Think constructively---not in a degrading way. The work of these individuals will help make your final product even better! It is a good thing to learn from others! So, give them thanks for their mistakes and successes!