1. Entrepreneurship (11 page)
Entrepreneurship (11 page) Student Name ___________________________________
Start Up Business Plan Event –
Name of Business __________ ______________________
Date ________October 30, 2017_____________________
Description and Analysis of the Business Situation
Brief description of business
Food truck – selling apple related items only using locally grown organic Washington State apples
Identify 3 features of product/service
1. Crisp fresh apples
2. Freshly baked items daily
3. Specially featured item changes daily
Target customers?
Farmer’s market/Sporting Events/Downtown lunch crowd
Type of ownership (sole proprietor/partner/corporation
Sole proprietorship
3 Problems your product/service addresses
1. Competition from other food trucks at events
2. Maintaining a variety while still serving favorites
3. Hiring qualified dedicated employees
Why is your product/service worth buying?
Tasty/healthy food options – unique to food truck industry
Sign that you have met with advisor and developed a financing plan. Highly recommend contact with a loan officer.
Signature _________________________________ Date _________
Describe your revenue model
Revenue will be based on food, beverage & catering sales. Pricing will be determined based on competition, location and markup based on cost of goods + operational expenses
Competitive Advantage – why can your product/service not be easily copied or bought?
Products could be copied or bought from other vendors or food stores but the quality & taste will be superior to competitors and being able to bring apple items to customers will be an advantage
Loan request amount $ __75,000___________
Plan to repay loan
Loan based on current market small business loans (6.5%) and also asking for a line of credit of $10,000.
Additional comments:
***Don’t forget as you work, document any phone interviews, personal interviews, web searches, research, etc. and place on a bibliography page. Use either MLA or APA style.