1. Reading Initiative

2. o Established in 2010 o Presented By Sea Best Brand Seafood o 3Peat South Division Champions o 2011 American Conference Champions o Arena Bowl XXIV Champions

3. Born in Amity Island, New York Talks to Sea Life Favorite Sea Creature is Sharks Favorite Sport is Football Cannot Swim Official title The Director Of Excitement Entertains thousands every year LOVES TO READ!!!!!!!!!!!!!!!!!

4. Chum kicks off the program with a pep rally Program coincides with current reading program (AR, Million Word, etc.) Rewards will be distributed to students who meet their goals Chum will deliver rewards at end of each quarter How it Works! How it Works!

5. 1 st quarter reward students may choose between a Sharks pencil or a Chum trading card 2 nd quarter Sharks school kit (if available) pencil or Chum trading card. 3 rd quarter Sharks game ticket* (Free ticket will be provided with the purchase of an adult ticket.)

6. Free appearances Ticket Opportunities Prizes Motivate the Students to Read!!!!

7. Monitor the students progression towards established reading goals throughout the year Send names of qualified students to Chum@Jaxsharks.com Quarterly deadlines must be met in order to receive rewards Must distribute all material to introduce and inform parents of the ticket redemption reward

8. Reading Pep-Rally Kickoff to launch the program Provide the rewards for each student who met their goal Chum will distribute rewards at the end of each quarter Provide a free ticket* for each student that met their goal Recognize each school participating Free ticket provided with purchase of parent ticket

9. THE END!!!!