1. Link Building
OUTREACH

2. What is Outreach?
Outreach is one of the ways in which link-building is carried out. Each involves reaching out to people in order to get them to click on thelink(s) to your website, or include a mention in the content created by you on their websites so as to earn backlinks to your website.

3. Types of Outreach Process
1. Broken Link Building Outreach 2. Link Round-Up Outreach 3. Guest Posting Outreach 4. Influencer Outreach 5. Press Release Outreach 6. Brand Mention Outreach 7. Pre Outreach, Prodcast

4. 1. Broken Link Building Outreach
1. Find a site you’d like to get a backlink from.
2. Use a tool like Broken Link Checker to find external links pointing to 404 errors or broken pages.
3. Create a resource to replace the broken link with.
4. Let the site owner know about the broken link, and mention how you have the perfect resource to replace it with.

5. 2. Link Round-Up Outreach
1. Find sites that do round-up posts by searching “industry + round-up”
2. Contact the editor with a link you’d like to include, asking for it to be included in their next round-up.

6. 3. Guest Posting Outreach
1. Find a blog that accepts guest post submissions by searching “industry + guest post”
2. Pitch your article ideas to the editor
3. Write your article, including a backlink to your site
4. Build a backlink as soon as the article is published.

7. 4. Influencer Outreach
1. Find influencers in your niche by searching “industry + influencers/bloggers”
2. Send them an invitation to collaborate, offering something in return
3. Get a backlink once they mention your brand or product on their channels

8. 5. Press Release Outreach
1. Write a landing page for your press release.
2. Write your press release with a backlink to your landing page.
3. Craft an pitch for your press release, attaching the full text to your .
4. Wait for people to cover your release and let the backlinks roll in!

9. 6. Brand Mention Outreach
Using a tool like Mention to find mentions of your company name
Searching Google News for your brand name
Doing a Google Image search to find uses of your infographic

10. Thank You For Watching